West Virginia Code § 46B-8-2

Injunctions against unconscionable agreements and fraudulent or
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unconscionable conduct.
(a) The Attorney General may bring a civil action to restrain a dealer or a person acting in
his behalf from engaging in a course of:
(1) Making or enforcing unconscionable terms or provisions of rent-to-own transactions;
(2) Fraudulent or unconscionable conduct in inducing consumers to enter into rent-to-own
transactions; or
(3) Fraudulent or unconscionable conduct in the collection of payments arising from rent-to-
own transactions.
(b) In an action brought pursuant to this section the coaurt may grant relief only if it finds:
(1) That the respondent has made unconscionable agreements or has engaged or is likely to
engage in a course of fraudulent or unconscionable conduct;
(2) That the agreements or conduct of the respondent have caused or are likely to cause
injury to consumers; and
(3) That the respondent has been able to cause or will be able to cause the injury primarily
because the transactions involeved are rent-to-own transactions.
(c) In applying this sectiLon, consideration shall be given to each of the following factors,
among others:
(1) Belief by the dealer at the time rent-to-own transactions are made that there was no
reasonable probability of payment in full of the obligation by the consumer;
(2) WKnowledge by the dealer at the time of the sale of the inability of the consumer to receive
substantial benefits from the transaction;
(3) Gross disparity between the price of the property or services sold that are the subject of
the transaction and the value of the property measured by the price at which similar
property are readily obtainable in rent-to-own transactions by like consumers;
(4) The fact that the dealer contracted for or received separate charges for insurance with
respect to the goods with the effect of making the sales or loans, considered as a whole,
unconscionable; and
(5) The fact that the respondent has knowingly taken advantage of the inability of the
consumer reasonably to protect his interests by reason of physical or mental infirmities,
ignorance, illiteracy or inability to understand the language of the agreement or similar
factors.
(d) In an action brought pursuant to this chapter, a charge or practice expressly permitted
by this chapter is not unconscionable.

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