Wisconsin Code § 779.85

Definitions
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In ss. 779.85 to 779.94:
(1) “Creditor” has the meaning set forth in s. 421.301 (16).
(2) “Customer” means a person who seeks or acquires maintenance on behalf of himself or herself or another person for personal, family, household or agricultural purposes.
(3) “Goods” has the meaning set forth in s. 402.105 (1) (c) except that this term does not include a “motor vehicle” as defined
in s. 218.0101 (22).
(4) “Maintenance” means any repair or other services to be
performed on goods after the goods have been initially delivered
to the premises designated by a customer following its sale, but
this term does not include installation, set up charges or delivery
charges.
(5) “Prepaid maintenance agreement” means any agreement
in which a customer agrees to make prepayment for maintenance
to be performed by a seller.
(6) “Prepayment” means any full or partial payment received
by a seller or an obligation incurred by a customer to a creditor or
to a seller or to a seller’s assignee for maintenance to be performed by a seller if payment is made before the maintenance is
rendered or received. This term does not include prepayment for
maintenance under an insurance policy. Except with regard to a
warranty under s. 101.953, this term does not include prepayment
for maintenance to be provided under a manufacturer’s warranty
on goods or maintenance unless there is a prepayment made for
maintenance to be rendered under the warranty separate from the
payment for the goods themselves.
(7) “Regulated prepaid maintenance agreement” means a
prepaid maintenance agreement meeting the following
requirements:
(a) The total prepayment exceeds $100; and
(b) The total period during which the seller is obligated to
provide maintenance exceeds one year whether the obligation is
initially for more than one year or is extended or renewed beyond
one year.

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