Wisconsin Code § 77.522

Sourcing
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(1) GENERAL. (a) In this section:
1. “Receive” means taking possession of tangible personal
property or items or property under s. 77.52 (1) (b) or (c); making
first use of services; or taking possession or making first use of
digital goods under s. 77.52 (1) (d), whichever comes first. “Receive” does not include a shipping company taking possession of
tangible personal property or items or property under s. 77.52 (1)
(b) or (c) on a purchaser’s behalf.
2. “Transportation equipment” means any of the following:
a. Locomotives and railcars that are used to carry persons or
property in interstate commerce.
b. Trucks and truck tractors that have a gross vehicle weight
rating of 10,001 pounds or greater, trailers, semitrailers, and passenger buses, if such vehicles are registered under the international registration plan under s. 341.405 and operated under the
authority of a carrier that is authorized by the federal government
to carry persons or property in interstate commerce.
c. Aircraft that are operated by air carriers that are authorized by the federal government or a foreign authority to carry
persons or property in interstate or foreign commerce.
d. Containers that are designed for use on the vehicles described in subd. 2. a. to c. and component parts attached to or secured on such vehicles.
(b) Except as provided in par. (c) and subs. (3), (4), and (5),
the location of a sale is determined as follows:
1. If a purchaser receives the product at a seller’s business location, the sale is sourced to that business location.
2. If a purchaser does not receive the product at a seller’s
business location, the sale is sourced to the location where the
purchaser, or the purchaser’s designated donee, receives the product, including the location indicated by the instructions known to
the seller for delivery to the purchaser or the purchaser’s designated donee.
3. If the location of a sale of a product cannot be determined
under subds. 1. and 2., the sale is sourced to the purchaser’s address as indicated by the seller’s business records, if the records
are maintained in the ordinary course of the seller’s business and
if using that address to establish the location of a sale is not in bad
faith.
4. If the location of a sale of a product cannot be determined
under subds. 1. to 3., the sale is sourced to the purchaser’s address
as obtained during the consummation of the sale, including the
address indicated on the purchaser’s payment instrument, if no
other address is available and if using that address is not in bad
faith.
5. If the location of a sale of a product cannot be determined
under subds. 1. to 4., including the circumstance in which the
seller has insufficient information to determine the locations under subds. 1. to 4., the location of the sale is determined as
follows:
a. If the item sold is tangible personal property or an item or
property under s. 77.52 (1) (b) or (c), the sale is sourced to the location from which the tangible personal property or item or property under s. 77.52 (1) (b) or (c) is shipped.
b. If the item sold is a digital good or computer software delivered electronically, the sale is sourced to the location from
which the digital good or computer software was first available
for transmission by the seller, not including any location that
merely provided the digital transfer of the product sold.
c. If a service is sold, the sale is sourced to the location from
which the service was provided.
(c) 1. Except as provided in subd. 3., the sale of advertising
and promotional direct mail, including a sale characterized under
the laws of this state as the sale of a service when that service is
an integral part of the production and distribution of printed material that meets the definition of advertising and promotional direct mail, is sourced to the location from which the advertising
and promotional direct mail is shipped, if the purchaser does not
provide to the seller a direct pay permit, an exemption certificate
claiming direct mail, or other information that indicates the appropriate taxing jurisdiction to which the advertising and promotional direct mail is delivered to the ultimate recipients. If the
purchaser provides an exemption certificate claiming direct mail
or direct pay permit to the seller, the purchaser shall source the
sales to the jurisdictions to which the advertising and promotional direct mail is delivered to the recipients and pay or remit, as
appropriate, to the department the tax imposed under s. 77.53 on
all purchases for which the tax is due and the seller, in the absence of bad faith, is relieved of all obligation to collect, pay, or
remit the tax on any transaction to which the direct pay permit or
exemption certificate applies. If the purchaser provides delivery
information indicating the jurisdictions to which the advertising
and promotional direct mail is to be delivered to the recipients,
the seller shall source the sale to those jurisdictions and collect
and remit the tax according to the delivery information provided
by the purchaser and, in the absence of bad faith, the seller shall
be relieved of any further obligation to collect tax on the sale of
advertising and promotional direct mail for which the seller has
sourced the sale and collected tax pursuant to the delivery information provided by the purchaser. If a transaction is a bundled
transaction that includes advertising and promotional direct mail,
this subdivision only applies if the primary purpose of the transaction is the sales of products or services that meet the definition
of advertising and promotional direct mail.
2. The sale of other direct mail, including a sale characterized under the laws of this state as the sale of a service when that
service is an integral part of the production and distribution of
printed material that meets the definition of other direct mail, is
sourced under par. (b) 3. if the purchaser does not provide to the
seller a direct pay permit or an exemption certificate claiming direct mail. If the purchaser provides an exemption certificate
claiming direct mail or direct pay permit to the seller, the purchaser shall source the sale to the jurisdictions to which the other
direct mail is to be delivered to the recipients and the purchaser
shall pay or remit, as appropriate, to the department the tax imposed under s. 77.53 on all purchases for which the tax is due and
the seller, in the absence of bad faith, is relieved of all obligation
to collect, pay, or remit tax on any transaction to which the direct
pay permit or exemption certificate claiming direct mail applies.
3. If advertising and promotional direct mail and other direct
mail are included in a single mailing, the sale of that mailing is
sourced the same as a sale of other direct mail.
4. Transactions that include the development of billing information or the provision of a data processing service that is more
than incidental to producing direct mail are not direct mail and
are sourced under par. (b), but transactions that include incidental
data processing services are direct mail and are sourced under
this paragraph. For purposes of this subdivision, “incidental” has
the meaning given in s. 77.51 (5).
(3) LEASE OR RENTAL. (a) Except as provided in pars. (b)
and (c), with regard to the first or only payment on the lease or
rental, the lease or rental of tangible personal property or items,
property, or goods under s. 77.52 (1) (b), (c), or (d) is sourced to
the location determined under sub. (1) (b). Subsequent periodic
payments on the lease or rental are sourced to the property’s,
item’s, or good’s primary location as indicated by an address for
the property, item, or good that is provided by the lessee and that

SALES AND USE TAXES; MANAGED FOREST LANDS; OTHER TAXES
is available to the lessor in records that the lessor maintains in the
ordinary course of the lessor’s business, if the use of such an address does not constitute bad faith. The location of a lease or
rental as determined under this paragraph shall not be altered by
any intermittent use of the property, item, or good at different
locations.
(b) The lease or rental of motor vehicles, trailers, semitrailers,
and aircraft, that are not transportation equipment, is sourced to
the primary location of such motor vehicles, trailers, semitrailers,
or aircraft as indicated by an address for the property that is provided by the lessee and that is available to the lessor in records
that the lessor maintains in the ordinary course of the lessor’s
business, if the use of such an address does not constitute bad
faith, except that a lease or rental under this paragraph that requires only one payment is sourced to the location determined
under sub. (1) (b). The location of a lease or rental as determined
under this paragraph shall not be altered by any intermittent use
of the property at different locations.
(c) The lease or rental of transportation equipment is sourced
to the location determined under sub. (1) (b).
(d) A license of tangible personal property or items, property,
or goods under s. 77.52 (1) (b) , (c), or (d) shall be treated as a
lease or rental of such tangible personal property, items, property,
or goods under this subsection.
(4) TELECOMMUNICATIONS. (a) In this subsection:
1. “Air-to-ground radiotelephone service” means a radio service in which common carriers are authorized to offer and provide radio telecommunications service for hire to subscribers in
aircraft.
2. “Call-by-call basis” means any method of charging for
telecommunications services by which the price of such services
is measured by individual calls.
3. “Communications channel” means a physical or virtual
path of communications over which signals are transmitted between or among customer channel termination points.
4. “Customer” means a person who enters into a contract
with a seller of telecommunications services or, in any transaction for which the end user is not the person who entered into a
contract with the seller of telecommunications services, the end
user of the telecommunications services. “Customer” does not
include a person who resells telecommunications services or, for
mobile telecommunications services, a serving carrier under an
agreement to serve a customer outside the home service
provider’s licensed service area.
5. “Customer channel termination point” means the location
where a customer inputs or receives communications.
6. “End user” means the person who uses a telecommunications service. In the case of an entity, “end user” means the individual who uses the telecommunications service on the entity’s
behalf.
7. “Home service provider” means a home service provider
under section 124 (5) of P.L. 106-252.
8. “Mobile telecommunications service” means a mobile
telecommunications service under 4 USC 116 to 126, as amended
by P.L. 106-252.
9. “Place of primary use” means the residential street address or the primary business street address of the customer. In
the case of mobile telecommunications services, “place of primary use” means a street address within the licensed service area
of the home service provider.
10. “Postpaid calling service” means a telecommunications
service that is obtained by paying for it on a call-by-call basis using a bankcard, travel card, credit card, debit card, or similar
method, or by charging it to a telephone number that is not associated with the location where the telecommunications service
originates or terminates. “Postpaid calling service” includes a
telecommunications service, not including a prepaid wireless
calling service, that would otherwise be a prepaid calling service
except that the service provided to the customer is not exclusively
a telecommunications service.
14. “Radio service” means a communication service provided by the use of radio, including radiotelephone, radiotelegraph, paging, and facsimile service.
15. “Radiotelegraph service” means transmitting messages
from one place to another by means of radio.
16. “Radiotelephone service” means transmitting sound
from one place to another by means of radio.
(b) Except as provided in pars. (d) to (j), the sale of a telecommunications service that is sold on a call-by-call basis is sourced
to the taxing jurisdiction for sales and use tax purposes where the
call originates and terminates, in the case of a call that originates
and terminates in the same such jurisdiction, or the taxing jurisdiction for sales and use tax purposes where the call originates or
terminates and where the service address is located.
(c) Except as provided in pars. (d) to (j), the sale of a telecommunications service that is sold on a basis other than a call-bycall basis is sourced to the customer’s place of primary use.
(d) The sale of a mobile telecommunications service, except
an air-to-ground radiotelephone service and a prepaid calling service, is sourced to the customer’s place of primary use.
(e) The sale of a postpaid calling service is sourced to the location where the signal of the telecommunications service originates, as first identified by the seller’s telecommunications system or, if the signal is not transmitted by the seller’s telecommunications system, by information that the seller received from the
seller’s service provider.
(f) The sale of a prepaid calling service or a prepaid wireless
calling service is sourced to the location determined under sub.
(1) (b), except that, if the service is a prepaid wireless calling service and the location cannot be determined under sub. (1) (b) 1. to
4., the prepaid wireless calling service occurs at the location determined under sub. (1) (b) 5. c. or at the location associated with
the mobile telephone number, as determined by the seller.
(g) 1. The sale of a private communication service for a separate charge related to a customer channel termination point is
sourced to the location of the customer channel termination point.
2. The sale of a private communication service in which all
customer channel termination points are located entirely in one
taxing jurisdiction for sales and use tax purposes is sourced to the
taxing jurisdiction in which the customer channel termination
points are located.
3. If the segments are charged separately, the sale of a private
communication service that represents segments of a communications channel between 2 customer channel termination points
that are located in different taxing jurisdictions for sales and use
tax purposes is sourced to an equal percentage in both such
jurisdictions.
4. If the segments are not charged separately, the sale of a
private communication service for segments of a communications channel that is located in more than one taxing jurisdiction
for sales and use tax purposes is sourced to each such jurisdiction
in a percentage determined by dividing the number of customer
channel termination points in that jurisdiction by the number of
customer channel termination points in all jurisdictions where
segments of the communications channel are located.
(i) The sale of an ancillary service is sourced to the customer’s place of primary use.
(j) If the location of the customer’s service address, channel

OTHER TAXES AND FEES
termination point, or place of primary use is not known, the location where the seller receives or hands off the signal shall be considered, for purposes of this section, the customer’s service address, channel termination point, or place of primary use.
(5) FLORISTS. (a) For purposes of this subsection, “retail
florist” means a person engaged in the business of selling cut
flowers, floral arrangements, and potted plants and who prepares
such flowers, floral arrangements, and potted plants. “Retail
florist” does not include a person who sells cut flowers, floral arrangements, and potted plants primarily by mail or via the
Internet.
(b) Sales by a retail florist are sourced to the location determined by rule by the department.

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