Wisconsin Code § 440.310

Definitions
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In this subchapter:
(1) “Behavior analyst” means a person who is certified by the
Behavior Analyst Certification Board, Inc., as a board-certified
behavior analyst and has been granted a license under this subchapter to engage in the practice of behavior analysis.
(2) “Practice of behavior analysis” means the design, implementation, and evaluation of systematic instructional and environmental modifications to produce socially significant improvements in human behavior, including the empirical identification
of functional relations between behavior and environmental factors, known as functional assessment and analysis, including interventions based on scientific research and the direct observation and measurement of behavior and environment. “Practice of
behavior analysis” does not include psychological testing, neuropsychology, psychotherapy, cognitive therapy, sex therapy, marriage counseling, psychoanalysis, hypnotherapy, and long-term
counseling as treatment modalities.

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