Wisconsin Code § 139.035

Wine shipped directly to individuals in this state
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(1) All wine shipped directly to an individual located in
Wisconsin by a person holding a direct wine shipper’s permit under s. 125.535 shall be sold with the occupational tax imposed
under s. 139.03 included in the selling price. As directed by the
department, the taxes imposed under s. 139.03 shall be paid to,
and a quarterly return filed with, the department once every quarter on or before the 15th day of the next month following the close
of the calendar quarter. In addition to filing a quarterly liquor tax
return, each person holding a direct wine shipper’s permit under
s. 125.535 shall be required to file an addendum, on forms furnished by the department, that provides, at minimum, the identity, quantity, and price of all wine shipped to individuals in this
state during the previous quarter, along with the name, address,
and birthdate of each person who purchased the wine as well as
the name of the person of legal drinking age who acknowledged
delivery of the wine. Working with permittees under s. 125.535,
the department shall develop forms, in both paper and electronic
format, for use by such permittees in obtaining this information
and complying with any other requirement under this state’s law
in connection with the direct shipment of wine. The department
shall keep confidential, in the same manner required for tax returns under s. 71.78 (1) and (5) to (8), reports submitted under
this subsection, but the department may use aggregated or summary information from such reports for purposes of s. 139.11 (4)
(b).
(2) Any failure of a person holding a direct wine shipper’s
permit under s. 125.535 to pay the occupational tax or file the addendum required under sub. (1) within 30 days of its due date
constitutes grounds for revocation or suspension of the permit.
The provisions on timely filing under s. 71.80 (18) apply to the
tax and addendum required under this section.
(3) No wine may be shipped directly to an individual in this
state by a person holding a direct wine shipper’s permit under s.
125.535 unless the tax imposed under s. 77.52 or 77.53 is paid on
the sale of such wine.

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