Wisconsin Code § 138.14

Payday loans
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(1) DEFINITIONS. In this section:
(a) “Affiliate” means, with respect to a person, another person
who owns or controls, is owned or controlled by, or is under common ownership or control with, such person. In this paragraph
“control” means any of the following:
1. For a corporation, direct or indirect ownership of, or the
right to control, 10 percent or more of the voting shares of the corporation, or the ability of a person to elect a majority of the directors or otherwise effect a change in policy.
2. For any entity other than a corporation, the ability to
change the active or passive principals of the organization.
(b) “Check” has the meaning given in s. 403.104 (6).
(bd) “Consumer report” has the meaning given in 15 USC
1681a (d).
(be) “Consumer reporting agency” has the meaning given in
15 USC 1681a (f).
(bm) “Customer” means an individual who enters into a payday loan with a licensee.
(br) “Customer identification number” means a unique number assigned to a customer in a manner specified by the division,
or by the database provider acting at the direction of the division.
(c) “Database” means the statewide database described in
sub. (14).
(d) “Database provider” means a 3rd-party provider with
whom the department contracts to operate the database or, if the
division elects to operate the database, the division.
(e) “Department” means the department of financial
institutions.

(f) “Division” means the division of banking.
(g) “Financial establishment” means any organization that is
authorized to do business under state or federal law and that holds
a demand deposit, savings deposit, or other asset account belonging to an individual.
(h) “General order” means an order that is not a special order.
(i) “Licensee” means a person holding a license issued by the
division under sub. (5).
(j) “Maturity date” means the date specified when originating
a payday loan on which the loan is required to be paid in full.
(jm) “Nationwide multistate licensing system and registry”
has the meaning given in s. 224.35 (1g) (b).
(k) “Payday loan” means any of the following:
1. A transaction between an individual with an account at a
financial establishment and another person, including a person
who is not physically located in this state, in which the person
agrees to accept from the individual one or more checks, to hold
the check or checks for a period of time before negotiating or presenting the check or checks for payment, and to loan to the individual, for a term of 90 days or less, before negotiating or presenting the check or checks for payment, an amount that is agreed to
by the individual.
2. A transaction between an individual with an account at a
financial establishment and another person, including a person
who is not physically located in this state, in which the person
agrees to accept the individual’s authorization to initiate one or
more electronic fund transfers from the account, to wait a period
of time before initiating the electronic fund transfer or transfers,
and to loan to the individual, for a term of 90 days or less, before
initiating the electronic fund transfer or transfers, an amount that
is agreed to by the individual.
(L) “Special order” means an order against a person.
(m) “Unique identifier” has the meaning given in s. 224.35
(1g) (e).
(2) LICENSE REQUIRED. A person may not originate or service a payday loan involving a Wisconsin resident without first
having obtained from the division a license under sub. (5) for
each place of business at which the person originates or services
payday loans involving Wisconsin residents. Such a license is required for, and this section applies to, all payday loans made to a
Wisconsin resident, regardless of whether the loan is made by
face-to-face contact, mail, telephone, Internet, or any other
means.
(3) EXEMPTIONS. This section does not apply to any of the
following:
(a) Banks, savings banks, savings and loan associations, trust
companies, credit unions, or any of their affiliates.
(b) Any transaction in which no finance charge, and no other
fees or charges of any kind, are required or accepted, at any time,
from the person receiving the loan. For the purposes of this paragraph, “finance charge” has the meaning given in 12 CFR 1026.4.
(c) Providers of earned wage access services required to be licensed under s. 203.03 (1).
(4) APPLICATIONS; FEES; BOND. (a) 1. Subject to subd. 1g.,
application for licenses under sub. (5) shall be made to the division in writing in the form and manner prescribed by the division
and shall include all of the following:
a. Except as provided in subd. 3., if the applicant is an individual, the applicant’s social security number.
b. If the applicant is not an individual, the applicant’s federal
employer identification number.
c. A statement signed by or on behalf of the applicant that acknowledges that the applicant is subject to the debt collection requirements under ch. 427 with respect to payday loans.
1g. The division shall utilize the nationwide multistate licensing system and registry, and the provisions of s. 224.35 shall
apply, with respect to applicants and licensees under this section.
1m. An applicant or licensee under this section shall register
with, and maintain a valid unique identifier issued by, the nationwide multistate licensing system and registry.
1r. Each licensee shall keep current and accurate all material
information on file with the division and the nationwide multistate licensing system and registry as provided in s. 224.35 (6).
2. The division may not disclose any information received
under subd. 1. a. or b. to any person except as follows:
a. The division may disclose information under subd. 1. a. or
b. to the department of revenue for the sole purpose of requesting
certifications under s. 73.0301 and to the department of workforce development for the sole purpose of requesting certifications under s. 108.227.
b. The division may disclose information under subd. 1. a. to
the department of workforce development in accordance with a
memorandum of understanding under s. 49.857.
c. The division may disclose information to the nationwide
multistate licensing system and registry as provided in s. 224.35.
3. If an applicant who is an individual does not have a social
security number, the applicant, as a condition of applying for a license, shall submit a statement made or subscribed under oath or
affirmation to the division that the applicant does not have a social security number. The form of the statement shall be prescribed by the department of workforce development. Any license issued in reliance upon a false statement submitted by an
applicant is invalid.
(b) At the time of making application, an applicant for a license shall pay to the division a nonrefundable $300 fee for investigating the application and a $500 annual license fee. If the cost
of the investigation exceeds $300, the applicant shall upon demand of the division pay to the division the amount by which the
cost of the investigation exceeds the nonrefundable fee.
(c) The division shall require any applicant or licensee to file
and maintain in force a bond in a sum not to exceed $5,000 for
each place of business at which the applicant or licensee makes
payday loans to a Wisconsin resident. The bond shall be in a
form prescribed by and acceptable to the division.
(5) LICENSES. (a) Upon the filing of an application under
sub. (4) and the payment of the required fees, the division shall
investigate the relevant facts. Except as provided in par. (b), if the
division finds that the character and general fitness and the financial responsibility of the applicant, and the members thereof if
the applicant is a partnership, limited liability company, or association, and the officers and directors thereof if the applicant is a
corporation, warrant the belief that the business will be operated
in compliance with this section, the division shall issue a license
to the applicant. If the division does not make such finding, the
division shall deny the application.
(b) The division may not issue a license to an applicant if any
of the following applies:
1. The applicant fails to provide any information required under sub. (4) (a).
2. The department of revenue certifies under s. 73.0301 that
the applicant is liable for delinquent taxes.
2m. The department of workforce development certifies under s. 108.227 that the applicant is liable for delinquent unemployment insurance contributions.
3. The applicant fails to comply, after appropriate notice,
with a subpoena or warrant issued by the department of workforce development or a county child support agency under s.
59.53 (5) and related to paternity or child support proceedings.

4. The applicant is delinquent in making court-ordered payments of child or family support, maintenance, birth expenses,
medical expenses, or other expenses related to the support of a
child or former spouse, as provided in a memorandum of understanding entered into under s. 49.857.
(c) A license may be renewed or reinstated as provided in s.
224.35 (7). A license that is not renewed or reinstated by the end
of the reinstatement period provided in s. 224.35 (7) shall be
deemed to have expired on December 31 of the year immediately
preceding the reinstatement period, unless the initial license date
is between November 1 and December 31, in which instance the
initial license term shall run through December 31 of the following year.
(d) A license is not assignable and permits operation under it
only at or from the place of business specified in the license.
(e) A licensee shall conspicuously post a license at the place
of business where the licensee makes payday loans, or if conducting business through the Internet, on the licensee’s website so that
the license is easily viewed by a consumer.
(6) RELOCATION; OTHER BUSINESS. (a) Whenever a licensee
changes the address of its place of business to another location
within the same city, village, or town, the licensee shall give written notice thereof, in a form and manner prescribed by the division, to the division within 10 business days of the relocation. If
so directed by the division, the licensee shall provide any notice
required under this subsection to the nationwide multistate licensing system and registry as provided in s. 224.35. No change
in the place of business of a licensee to a different city, village, or
town is permitted under the same license.
(b) 1. Except as provided in subd. 2., a licensee may conduct,
and permit others to conduct, at the place of business specified in
its license, one or more of the following businesses not subject to
this section:
a. A currency exchange under s. 218.05.
b. A money transmitter business under ch. 217.
c. A loan business under s. 138.09.
d. A sales finance company under ss. 218.0101 to 218.0163.
2. A licensee may not sell merchandise or conduct other
business at the place of business specified in the license unless
written authorization is granted to the licensee by the division.
(7) RECORDS; REPORTS. (a) Except as provided in par. (b), a
licensee shall keep such books and records in the licensee’s place
of business that, in the opinion of the division, will enable the division to determine compliance with this section. A licensee
shall preserve the records of final entry used in such business for
a period of at least 2 years after the making of any loan recorded
therein.
(b) A licensee may keep the books and records specified in
par. (a) at a single location inside or outside of this state if the
books and records are kept at a place of business licensed under
this section. A licensee shall organize the books and records by
the place of business where the records originated.
(c) A licensee shall keep the books and records affecting loans
made pursuant to this section separate and distinct from the
records of any other business of the licensee.
(d) A licensee shall make an annual report and submit financial statements as provided in s. 224.35 (8).
(e) The division shall submit an annual report to the appropriate standing committees of the legislature in the manner provided
under s. 13.172 (3) that includes all of the following:
1. The number of payday loans made by all licensees during
the preceding year.
2. The average principal amount for all payday loans made
during the preceding year.
3. The average interest, fees, and other charges for all payday
loans made during the preceding year.
4. Based on subd. 3., the average annual percentage rate for
all payday loans made during the preceding year.
5. The number of payday loans made during the preceding
year that were paid in full on the maturity date.
6. The number of payday loans made during the preceding
year that resulted in repayment under sub. (11g) (a).
7. The number of payday loans made during the preceding
year that were repaid with the proceeds of a subsequent payday
loan.
8. The number of payday loans made during the preceding
year that resulted in default.
9. The number of payday loans made during the preceding
year for which a customer’s payment method was dishonored or
denied due to insufficient funds.
(8) POWERS OF THE DIVISION. (a) The division may issue any
general or special order in execution of or supplementary to this
section.
(b) The division may promulgate such rules as it considers
necessary for the administration of this section, including rules
establishing database transaction fees under sub. (14) (h) and
other fees considered reasonable and necessary by the division.
(c) The division shall have the same powers granted under s.
217.11.
(d) The division for the purpose of discovering violations of
this section may investigate the business of a licensee transacted
under this section, and shall investigate convictions reported to
the division by any district attorney for violation by a licensee of
this section. The place of business, books of account, papers,
records, safes, and vaults of a licensee shall be open to inspection
and examination by the division for the purpose of such investigation and the division may examine under oath all persons whose
testimony the division may require relative to such investigation.
(e) The cost of any investigation, examination, or hearing, including witness fees or any other expenses, conducted by the division under this section involving a licensee shall be paid by the licensee within 30 days after demand therefor by the division, and
the state may maintain an action for the recovery of such costs
and expenses.
(f) Actual costs incurred by the division to examine books and
records maintained outside of this state shall be paid by the
licensee.
(9) REVOCATION AND SUSPENSION OF LICENSES. (a) The division may suspend or revoke any license issued under this section if the division finds any of the following:
1. That the licensee has violated any provision of this section, any rule promulgated thereunder, or any lawful order of the
division made thereunder.
2. That the licensee has violated any of the provisions of chs.
421 to 427.
3. That any fact or condition exists which, if it had existed at
the time of the original application for such license, would have
warranted the division in refusing to issue such license.
4. That the licensee made a material misstatement, or knowingly omitted a material fact, in an application for a license or in
information furnished to the division or the nationwide multistate
licensing system and registry.
5. That the licensee has failed to pay the annual license fee or
to maintain in effect the bond required under sub. (4) (c).
(b) The division shall restrict or suspend a license issued under this section if the division finds that the licensee is an individual who fails to comply, after appropriate notice, with a subpoena
or warrant issued by the department of workforce development or

a county child support agency under s. 59.53 (5) and related to
paternity or child support proceedings or who is delinquent in
making court-ordered payments of child or family support, maintenance, birth expenses, medical expenses, or other expenses related to the support of a child or former spouse, as provided in a
memorandum of understanding entered into under s. 49.857. A
licensee whose license is restricted or suspended under this paragraph is entitled to a notice and hearing only as provided in a
memorandum of understanding entered into under s. 49.857 and
is not entitled to any other notice or hearing under this section.
(c) The division shall revoke a license issued under this section if the department of revenue certifies under s. 73.0301 that
the licensee is liable for delinquent taxes. A licensee whose license is revoked under this paragraph for delinquent taxes is entitled to a notice under s. 73.0301 (2) (b) 1. b. and a hearing under
s. 73.0301 (5) (a) but is not entitled to any other notice or hearing
under this section.
(cm) The division shall revoke a license issued under this section if the department of workforce development certifies under
s. 108.227 that the licensee is liable for delinquent unemployment
insurance contributions. A licensee whose license is revoked under this paragraph for delinquent unemployment insurance contributions is entitled to a notice under s. 108.227 (2) (b) 1. b. and
a hearing under s. 108.227 (5) (a) but is not entitled to any other
notice or hearing under this section.
(d) Except as provided in pars. (b) to (cm), no license shall be
revoked or suspended except after a hearing under this section. A
complaint stating the grounds for suspension or revocation together with a notice of hearing shall be delivered to the licensee at
least 5 days in advance of the hearing. In the event the licensee
cannot be found, complaint and notice of hearing may be left at
the place of business stated in the license,which shall be considered the equivalent of delivering the notice of hearing and complaint to the licensee.
(9g) DISCLOSURE REQUIREMENTS. (a) Before any licensee
enters into a payday loan with an applicant, the licensee shall do
all of the following:
1. Disclose to the applicant the total amount of all fees and
costs, in dollars, to be paid by the applicant for the loan assuming
that the loan is paid in full at the end of the loan term.
2. Disclose to the applicant the annual percentage rate to be
paid by the applicant on the loan assuming that the loan is paid in
full at the end of the loan term.
3. Provide to the applicant a copy of the written informational materials specified in sub. (9r).
4. Disclose to the applicant that he or she has the right to rescind the loan transaction as provided in sub. (11r).
5. Disclose to the applicant the service charge that may apply
under sub. (10) (b) 2.
6. Disclose to the applicant the payment requirements that
may apply under sub. (11g) (a) if the loan is not paid in full at the
end of the loan term.
(b) A licensee shall retain, for at least 3 years after the origination date of any payday loan, a record of compliance with par. (a)
with respect to the loan.
(9m) INCOME VERIFICATION. Before entering into a payday
loan with an applicant that has not previously been a customer of
the licensee, the licensee may request the applicant’s consumer
report from a consumer reporting agency as part of the licensee’s
underwriting process and the licensee may rely on the consumer
report as a permissible method of income verification in making
the payday loan. The licensee may also rely on the same consumer report in underwriting and making subsequent payday
loans to the same customer.
(9r) INFORMATIONAL MATERIALS. (a) The division shall develop written informational materials on payday loans and the
payday loan industries. These informational materials shall be
designed to educate individuals regarding the operation and potential costs of payday loans and of other options for borrowing
funds that may be available.
(b) The informational materials under par. (a) shall include a
clear and conspicuous notice that a payday loan is not intended to
meet long-term financial needs and that a payday loan applicant
should use a payday loan only to provide funds in a financial
emergency.
(c) The informational materials under par. (a) shall include all
of the following information, based upon aggregated information
from reports submitted under sub. (7) (d) for the most recent reporting period:
1. The average annual percentage rate for payday loans.
2. The percentage of customers originating payday loans
who defaulted on the loan.
3. The percentage of customers originating payday loans
whose payment method was dishonored or denied for insufficient
funds.
4. The percentage of customers originating payday loans that
resulted in repayment under sub. (11g) (a).
(d) The informational materials under par. (a) shall include a
summary of all actions that the licensee may take against a payday loan customer if the customer defaults on the payday loan or
if the customer’s check or electronic fund transfer is dishonored
or denied for insufficient funds.
(e) The division shall annually update the informational materials under par. (a), based upon the division’s analysis of reports
received under sub. (7) (d).
(f) The division shall make copies of the informational materials under par. (a) available, upon request, to licensees and to the
public, including making these informational materials available
on the Internet site of the department of financial institutions.
The division may charge licensees a reasonable fee for printed
copies of informational materials supplied under this paragraph.
(10) INTEREST, PENALTIES, AND FEES. (a) Interest. 1. Except as provided in sub. (12) (b), this section imposes no limit on
the interest that a licensee may charge before the maturity date of
a payday loan.
2. If a payday loan is not paid in full on or before the maturity date, a licensee may charge, after the maturity date, interest at
a rate not exceeding 2.75 percent per month, except that if a licensee makes a subsequent payday loan to the customer under
sub. (12) (a), and the customer does not pay the subsequent loan
in full on or before the maturity date of the subsequent loan, the
licensee may charge, after the maturity date of the subsequent
loan, interest at a rate not exceeding 2.75 percent per month on
the subsequent loan and the licensee may not charge any interest
under this subdivision on the prior loan. Interest earned under
this subdivision shall be calculated at the rate of one-thirtieth of
the monthly rate charged for each calendar day that the balance of
the loan is outstanding. Interest may not be assessed on any interest earned under this subdivision.
(am) Penalties. Except as provided in par. (b) 2., no licensee
may impose any penalty on a customer arising from the customer’s prepayment of or default or late payment on a payday
loan, including any payment under sub. (11g) (a).
(b) Fees. 1. A licensee may not assess a customer any fee or
charge for database access or usage.
2. A licensee may present a customer’s check for payment no
more than once. For each customer authorization to initiate an
electronic fund transfer from the customer’s account, a licensee

may initiate an electronic fund transfer no more than once. The
only charge that a licensee may impose for dishonor of a customer’s check or denial of the licensee’s instruction to execute an
electronic fund transfer is a service charge that does not exceed
$15.
(11) PREPAYMENT. (a) A customer may pay a payday loan in
whole or in part prior to the maturity date of the loan.
(b) Upon prepayment in full, a refund of the unearned portion
of any interest assessed by the licensee must be allowed. The
amount of such refund shall not be less than the difference between the interest charged and the interest earned at the agreed
rate computed upon the unpaid principal balance of the loan from
time to time outstanding prior to repayment in full.
(11g) REPAYMENT AFTER TERM OF LOAN. (a) Except as provided in par. (b), if a customer fails to repay a payday loan in full
at the end of the loan term, the licensee that made the loan shall
offer the customer the opportunity to repay the outstanding balance of the loan in 4 equal installments with due dates coinciding
with the customer’s pay period schedule.
(b) If a licensee offers a customer the opportunity to make repayment under par. (a), then, during the 12-month period following the offer, no licensee, including the licensee making the offer,
is required to offer the customer another opportunity to repay a
payday loan under par. (a).
(11r) RESCISSION. A customer may rescind a payday loan,
before the close of business on the next day of business after the
loan is made, or, if the place of business where the loan is made is
open 24 hours, before 5 p.m. on the next day of business after the
loan is made, by returning to the licensee the proceeds of the payday loan. The licensee may not charge the customer any fee for
rescinding the payday loan as provided in this subsection.
(12) PROHIBITIONS. (a) A customer may repay a payday loan
with the proceeds of a subsequent payday loan made by the same
or another licensee or an affiliate of the same or another licensee,
but if the customer does so, the customer may not repay the subsequent payday loan with the proceeds of another payday loan
made by the same or another licensee or an affiliate of the same
or another licensee. A repayment of a subsequent payday loan
and the origination of a new payday loan from the same or another licensee or an affiliate of the same or another licensee
within a 24-hour period shall be considered proof of violation of
the prohibition under this paragraph.
(b) No licensee may make a payday loan to a customer that results in the customer having an outstanding aggregate liability in
principal, interest, and all other fees and charges, to all licensees
who have made payday loans to the customer of more than
$1,500 or 35 percent of the customer’s gross monthly income,
whichever is less. As provided in sub. (9m), a licensee may rely
on a consumer report to verify a customer’s income for purposes
of this paragraph.
(c) No licensee may make a payday loan to a customer if the
licensee determines, knows, or should have known, that the customer identification number of the customer is invalid.
(d) No licensee may take a note, promise to pay, or any other
instrument, in which blanks are left to be filled in after the payday loan has been made.
(e) No licensee may advertise, print, display, publish, distribute, or broadcast, or cause to be printed, displayed, published,
distributed, or broadcast, in any manner, any statement with regard to the rates, terms, or conditions of a payday loan that is false
or calculated to deceive. With respect to matters specifically governed by s. 423.301, compliance with such section satisfies the
requirements of this paragraph.
(f) If a check held by a licensee as a result of a payday loan is
dishonored, or an instruction to execute an electronic funds transfer authorized as the result of a payday loan is denied, the licensee may bring an action to collect the amount of the check or
electronic funds transfer, but may not threaten or pursue criminal
action against a debtor as a result of the debtor’s dishonored
check or denied electronic funds transfer or the debtor’s payday
loan not being paid.
(13) OTHER PROVISIONS. (a) All payday loans shall be governed by chs. 421 to 426, but to the extent that chs. 421 to 426 are
inconsistent with this section, this section shall govern. All payday loans shall be governed by ch. 427.
(b) A licensee shall deliver to the customer, at the time a payday loan is made, a statement in the English and Spanish languages including all the disclosures required by the federal Consumer Credit Protection Act. The statement shall disclose that
the customer may prepay the customer’s loan in whole or in part
and that if the loan is prepaid in full the customer will receive a
refund of interest as provided by this section. The statement shall
also clearly and conspicuously indicate the percentage per year of
interest charged for the payday loan.
(c) A licensee shall give to the customer a plain and complete
receipt for all cash payments made on account of any payday loan
at the time such payments are made.
(d) No payday loan, wherever made, for which a greater rate
or amount of interest than is allowed under sub. (10) (a) 2. has
been contracted for or received, may be enforced in this state, and
every person in any way participating therein in this state shall be
subject to this section. If a licensee makes an excessive charge of
such interest as the result of an unintentional mistake, but upon
demand makes correction of such mistake, the loan shall be enforceable and treated as if no violation occurred at the agreed
rate. Nothing in this paragraph shall limit any greater rights or
remedies afforded in chs. 421 to 427 to a customer in a consumer
credit transaction.
(14) DATABASE. (a) The division or a database provider
shall develop, implement, and maintain a single statewide database that has real-time access through an Internet connection, is
accessible at all times to licensees and the division, and otherwise
meets the requirements of this section.
(b) The division may operate the database or may contract
with a single 3rd-party provider to operate the database. If the division contracts with a 3rd-party provider for the operation of the
database, the division shall do all the following:
1. Ensure that the 3rd-party provider operates the database
according to the provisions of this section.
2. In selecting a 3rd-party provider, consider the cost of providing the service and the 3rd-party provider’s ability to meet all
the requirements of this section.
3. In selecting a 3rd-party provider, give strong consideration
to all of the following:
a. The 3rd-party provider’s ability to prevent fraud, abuse,
and other unlawful activity associated with payday loan transactions, and to provide additional tools for the administration and
enforcement of this section.
b. Whether the provider is currently providing a similar service for another state.
(c) The database shall do all of the following:
1. Allow a licensee accessing the database to check a customer identification number. A customer identification number
may not be based on the customer’s social security number.
2. Allow a licensee accessing the database to determine if
making a new payday loan would cause a violation of this
section.
3. Provide information necessary to aid a licensee in comply-

ing with any requirements imposed under federal law by the office of foreign assets control of U.S. department of the treasury.
4. Provide any other information that the division determines
is necessary and requires by rule or contract with the database
provider.
(d) The database provider shall do all the following:
1. Use the data collected under this section only as prescribed in this section and, in the case of a 3rd-party provider, as
prescribed in the contract with the division, and for no other
purpose.
2. Establish and maintain an alternate process for responding
to transaction authorization requests necessary because of technical difficulties occurring with the database that prevent a licensee
from accessing the database through the Internet.
3. Upon receiving notification that a payday loan is paid, designate the transaction as closed in the database no later than 11:59
p.m. on the day that such notification is received.
4. Automatically designate a payday loan as paid in the database 5 days after the maturity date of the loan unless a licensee
reports to the database provider before that time that the loan remains open because of the customer’s failure to make payment;
that the loan is open because the customer’s check or an electronic redeposit is in the process of clearing the banking system;
that the loan remains open because the customer’s check is being
returned to the licensee for insufficient funds, a closed account,
or a stop payment order; or that any other factors determined by
the division are applicable. If a licensee makes such a report, the
database provider shall designate the payday loan as an open
transaction until the database provider is notified that the transaction is closed.
5. If a licensee stops making payday loans, designate all open
transactions with that licensee as closed in the database 60 days
after the date on which the licensee stops making payday loans,
unless the licensee reports to the database provider before the expiration of the 60-day period which of its transactions remain
open and the specific reason each transaction remains open.
6. In response to an inquiry from a licensee, state only that a
person is eligible or ineligible for a new payday loan and describe
the reason for that determination. Only the person seeking the
loan may make a direct inquiry to the database provider to request
a more detailed explanation of an ineligibility determination.
(e) If at any time the division determines that a licensee that
has stopped making payday loans is not updating the database in
accordance with a plan approved under par. (o), the division shall
immediately close or instruct the database provider to immediately close all remaining open transactions of that licensee.
(f) The division may, without cost, access the database for the
purposes of enforcing this section.
(g) The division shall, by order or rule, stipulate the period for
which data is to be retained in the database only as required to ensure licensee compliance with this section or for enforcement or
compliance purposes. The division may require that any identifying customer information be deleted from the database when data
is archived. The division may maintain access to archived data
for future legislative or policy review.
(h) The division shall, by order or rule, specify a database
transaction fee of no more than $1 that the database provider shall
charge to licensees to cover the costs of developing and implementing the database, and accessing the database to verify that a
customer does not have any payday loans with the licensee or others that in combination with a new transaction will create a violation of this section. The database fee is payable directly to the division in a manner prescribed by the division and, if the department has contracted with a 3rd-party provider to operate the database, the division shall remit the fee to the 3rd-party provider as
specified in the contract.
(i) A licensee shall verify a customer’s eligibility to enter into
a payday loan by doing one of the following, as applicable:
1. If the database, as determined by the division, is not implemented or is not fully operational, verifying that the customer
does not have an open payday loan with the licensee that in conjunction with a new payday loan would cause a violation of this
section. The licensee shall maintain a database of all of the licensee’s payday loans at all of its places of business and search
that database to meet its obligation under this subdivision.
2. If the database, as determined by the division, is implemented and fully operational, accessing the database and verifying that the customer does not have an outstanding payday loan
with the licensee and does not have open payday loans with other
licensees that in conjunction with a new payday loan would cause
a violation of this section.
(j) If the database, as determined by the division, is not fully
operational, or the licensee is unable to access the database and,
as determined under rules promulgated by the division, the alternate process established under par. (d) 2. is also unavailable, a licensee may rely upon the written verification of the customer in a
statement provided in substantially the following form in at least
12-point type:
“I DO NOT HA VE ANY OUTSTANDING PAYDAY
LOANS WITH THIS LICENSEE AND I DO NOT HA VE
MORE PAYDAY LOANS WITH ANY OTHER LICENSED
PAYDAY LOAN PROVIDER IN THIS STATE.”
(k) If, as determined by the division, a licensee is unable to
access the database due to technical difficulties occurring with
the database, the licensee shall utilize the alternate process established under par. (d) 2.
(L) A licensee may rely on the information contained in the
database as accurate and is not subject to any administrative forfeiture as a result of relying on inaccurate information contained
in the database.
(m) Before entering into a payday loan, a licensee shall submit to the database provider the customer’s name; customer identification number; address; driver license number or other
method of state identification; the amount of the transaction; the
customer’s check number, if applicable; the date of the transaction; the maturity date of the loan; and any other information reasonably required by the division, in a format approved by the
division.
(n) When a payday loan is closed, the licensee shall designate
the transaction as closed and notify the database provider no later
than 11:59 p.m. on the day on which the transaction is closed.
The division shall assess an administrative forfeiture of $100 for
each day that the licensee fails to notify the database provider that
the payday loan has been closed. It is a defense to the assessment
of an administrative forfeiture that notifying the database
provider was not possible due to temporary technical problems
with the database or to circumstances beyond the licensee’s
control.
(o) If the licensee stops making payday loans, the licensee
shall provide to the division a plan acceptable to the division that
outlines how the licensee will continue to update the database after it stops making payday loans. The division shall approve or
disapprove the plan and within 5 business days notify the licensee
of the decision. If a plan is disapproved, the licensee may submit
a new or modified plan for the division to approve or disapprove.
(p) Any information in the database regarding any person’s
transactional history is confidential and is not subject to public
copying or inspection under s. 19.35 (1).
(14m) CUSTOMER INFORMATION. No licensee or person with

whom the division contracts for operation of the database under
sub. (14) (b) may sell to another person any information regarding
a customer or a payday loan made to a customer.
(15) PENALTIES; REPORTING VIOLATIONS. (a) Any person,
partnership, or corporation, or the officers or employees thereof,
who violates this section is guilty of a misdemeanor and shall be
fined not more than $500 or imprisoned for not more than 6
months or both.
(b) If a person who is not licensed under this section makes a
payday loan to a customer, the loan is void, the customer is not
obligated to pay any amounts owed on the loan, and the customer
may recover from the person all amounts the customer has paid to
the person. An action to recover such amounts shall be commenced within one year after the date of the last scheduled payment on the loan or shall be barred.
(c) The division may report any enforcement action, any violation of this section or of an administrative rule or order, or other
relevant information to the nationwide multistate licensing system and registry. Except as provided in s. 224.35 (4) (b) and (c),
these reports to the nationwide multistate licensing system and
registry shall be confidential and are not subject to public copying or inspection under s. 19.35 (1).
(16) PRIVATE CAUSE OF ACTION. If a person makes a payday
loan to a customer in violation of this section, the customer may
bring an action against the person for damages of $250 or the
amount of the payday loan, whichever is greater, plus costs, and,
notwithstanding s. 814.04 (1), reasonable attorney fees.

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