Wisconsin Code § 125.51

Retail licenses and permits
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(1) MUNICIPAL AUTHORITY TO ISSUE. (a) Subject to sub. (2) (e) 2., every municipal
governing body may grant and issue “Class A” and “Class B” licenses for retail sales of intoxicating liquor, and “Class C” licenses for retail sales of wine, from premises within the municipality to persons entitled to a license under this chapter as the issuing municipal governing body deems proper and may authorize
an official or body of the municipality to issue temporary “Class
B” licenses under sub. (10).
(b) No member of the municipal governing body may hold a
permit under s. 125.54 or, with respect to the issuance or denial of
licenses under this section, do any act in violation of s. 19.59 (1).
(c) 1. Except as provided in subd. 2., the municipal governing
body, or the duly authorized committee of a city council, shall
meet not later than May 15 annually, and be in session from day
to day thereafter so long as may be necessary, for the purpose of
acting upon license applications filed with it on or before April
15. Subject to sub. (2) (e) 2., the governing body or committee
shall grant, issue, or deny each application not later than June 15
for the ensuing license year. Licenses may be granted for issuance at a later date when the applicant has complied with all requirements for the issuance of the license. The governing body or
committee may accept and act upon any application filed at any
other time. The governing body or committee may not deny an
application for renewal of an existing license unless a statement
of the reason for the denial is included in its clerk’s minutes.
2. The governing body of a 1st class city shall establish and
publish notice of the dates on which it, or its duly authorized
committee, will meet and act on license applications.
(2) RETAIL “CLASS A” LICENSE. (a) A “Class A” license authorizes the retail sale of intoxicating liquor for consumption off
the premises where sold and in original packages and containers.
(am) In addition to the authorization under par. (a), a “Class
A” license authorizes the licensee to provide, free of charge, to
customers and visitors who have attained the legal drinking age,
taste samples of intoxicating liquor that are not in original packages or containers for consumption on the “Class A” premises.
Taste samples may be provided under this paragraph only between the hours of 11 a.m. and 7 p.m. and may not exceed the
quantities specified in s. 125.69 (9) (b). Any representative of a
manufacturer, rectifier, winery, or out-of-state shipper issued a
permit under s. 125.52, 125.53, or 125.58 may assist the “Class
A” licensee in dispensing or serving the taste samples. No “Class
A” licensee may provide as taste samples under this paragraph intoxicating liquor that the “Class A” licensee did not purchase
from a wholesaler.
(b) Except as provided under s. 125.69, “Class A” licenses
may be issued to any person qualified under s. 125.04 (5), except
a person acting as an agent for or in the employ of another.
(c) “Class A” licenses shall particularly describe the premises
for which issued and are not transferable, except as provided in s.
125.04 (12).
(d) 1. The annual fee for a “Class A” license shall be determined by the municipal governing body and shall be the same for
all “Class A” licenses, except that the minimum fee is $50 and the
maximum fee is $500.
2. Notwithstanding subd. 1., there is no annual fee or initial
issuance fee for a “Class A” license issued under par. (e) 2.
(e) 1. In this paragraph, “cider” means any alcohol beverage
that is obtained from the fermentation of the juice of apples or
pears and that contains not less than 0.5 percent alcohol by volume and not more than 7.0 percent alcohol by volume. “Cider”
includes flavored, sparkling, and carbonated cider.
2. Notwithstanding s. 125.68 (3), upon application, a municipal governing body shall grant and issue a “Class A” license to
the applicant if all of the following apply:
a. The application is made for a “Class A” license containing
the condition that retail sales of intoxicating liquor are limited to
cider.
b. The applicant holds a Class “A” license issued under s.
125.25 for the same premises for which the “Class A” license application is made.
3. Notwithstanding pars. (a) and (am) and s. 125.69 (9), a
person issued a “Class A” license under subd. 2. may not make
retail sales, or provide taste samples, of any intoxicating liquor
other than cider, and may not allow a winery, manufacturer, or
rectifier to provide taste samples of any intoxicating liquor other
than cider, on the “Class A” premises.
(3) RETAIL “CLASS B” LICENSE. (a) A “Class B” license authorizes the retail sale of intoxicating liquor by the glass and not
in the original package or container for consumption on the
premises where sold or for consumption off the premises if the licensee seals the container of intoxicating liquor with a tamper-evident seal before the intoxicating liquor is removed from the
premises. In addition, wine may be sold in the original package
or container in any quantity to be consumed off the premises
where sold. This paragraph does not apply in municipalities in
which the governing body elects to come under par. (b).
(b) In all municipalities electing by ordinance to come under
this paragraph, a retail “Class B” license authorizes the sale of intoxicating liquor to be consumed by the glass on the premises
where sold or off the premises if the licensee seals the container
of intoxicating liquor with a tamper-evident seal before the intoxicating liquor is removed from the premises. The “Class B” license also authorizes the sale of intoxicating liquor in the original
package or container, in any quantity, to be consumed off the
premises where sold.
(bg) 1. In this paragraph, “bulk container” means a container
exceeding 1.75 liters in volume.
2. This paragraph applies only with respect to a “Class B” licensee exercising its authority under par. (a) or (b) to make retail
sales of intoxicating liquor for consumption on the premises
where sold or for consumption off the premises if the licensee
seals the container of intoxicating liquor with a tamper-evident
seal before the intoxicating liquor is removed from the premises.
3. Notwithstanding s. 125.03 (2) and any rule promulgated
thereunder, a “Class B” licensee may, on the licensed premises,
prepare, store, and dispense mixed drinks containing intoxicating

liquor, in advance of sale as described in subd. 2., if all of the following apply:
a. The mixed drink is provided to the consumer in a glass or
other container not exceeding 72 ounces in volume.
b. The mixed drink has not been stored in a container for
more than 48 hours prior to its sale to a customer.
c. If the mixed drink is stored in or dispensed from a bulk
container, the bulk container does not exceed 5 gallons in volume
and is labeled in compliance with the requirements established
under subd. 4.
d. The licensee has not stored the mixed drink in or dispensed the mixed drink from a wine bottle and has ensured compliance with ss. 125.68 (8) (a) 2. and 3. and 125.69 (6), as well as
compliance with any other applicable state or federal food safety
regulation and any federal alcohol regulation.
4. The division shall prescribe the form of the label to be
used by “Class B” licensees under subd. 3. c., but the form shall
require the licensee to disclose on the label all of the following
information:
a. That the container holds a batch of premixed drinks and
the date and time the batch was prepared.
b. Following the words “expiration date,” the date and time
that is 48 hours after the date and time the batch was prepared.
c. The words “contains alcohol.”
d. The name of the person who prepared the batch of premixed drinks in the container.
e. The ingredients of the batch of premixed drinks, unless the
label contains a recipe title for the batch and the recipe, with a
complete ingredient list, is maintained on the “Class B” premises
and is available for inspection.
5. Section 125.68 (9) (b) does not apply with respect to a
container used by a “Class B” licensee solely to prepare, store, or
dispense mixed drinks in compliance with this paragraph.
(bm) Notwithstanding pars. (a) and (b) and s. 125.04 (3) (a) 3.
and (9), a “Class B” license authorizes a person operating a hotel
to furnish a registered guest who has attained the legal drinking
age with a selection of intoxicating liquor in the guest’s room
which is not part of the “Class B” premises. Intoxicating liquor
furnished under this paragraph shall be furnished in original
packages or containers and stored in a cabinet, refrigerator or
other secure storage place. The cabinet, refrigerator or other secure storage place must be capable of being locked. The cabinet,
refrigerator or other secure storage place shall be locked, or the
intoxicating liquor shall be removed from the room, when the
room is not occupied and when intoxicating liquor is not being
furnished under this paragraph. A key for the lock shall be supplied to a guest who has attained the legal drinking age upon request at registration. The hotel shall prominently display a price
list of the intoxicating liquor in the hotel room. Intoxicating
liquor may be furnished at the time the guest occupies the room,
but for purposes of this chapter, the sale of intoxicating liquor furnished under this paragraph is considered to occur at the time and
place that the guest pays for the intoxicating liquor. Notwithstanding s. 125.68 (4) (c), the guest may pay for the intoxicating
liquor at any time if he or she pays in conjunction with checking
out of the hotel. An individual who stocks or accepts payment for
alcohol beverages under this paragraph shall be the licensee, the
agent named in the license if the licensee is a corporation or limited liability company, or the holder of a manager’s or operator’s
license or operator’s permit, or be supervised by one of those
individuals.
(bs) 1. In this paragraph:
a. “Coliseum” means a multipurpose facility designed principally for sports events, with a capacity of 18,000 or more
persons.
b. “Concessionaire” means a person designated by the owner
or operator of a coliseum to operate premises in the coliseum and
to provide intoxicating liquor to holders of coliseum suites.
2. Notwithstanding pars. (a) and (b) and s. 125.04 (3) (a) 3.
and (9), a “Class B” license authorizes a person operating a coliseum to furnish the holder of a coliseum suite who has attained
the legal drinking age with a selection of intoxicating liquor in the
coliseum suite that is not part of the “Class B” premises. Intoxicating liquor furnished under this subdivision shall be furnished
in original packages or containers and stored in a cabinet, refrigerator or other secure storage place. The cabinet, refrigerator or
other secure storage place or the coliseum suite must be capable
of being locked. The cabinet, refrigerator or other secure storage
place or the coliseum suite shall be locked, or the intoxicating
liquor shall be removed from the coliseum suite, when the coliseum suite is not occupied and when intoxicating liquor is not being furnished under this subdivision. Intoxicating liquor may be
furnished at the time the holder of the coliseum suite occupies the
coliseum suite, but for purposes of this chapter, the sale of intoxicating liquor furnished under this subdivision is considered to occur at the time and place that the holder pays for the intoxicating
liquor. Notwithstanding s. 125.68 (4) (c) , the holder of a coliseum suite may pay for the intoxicating liquor at any time if he or
she pays in accordance with an agreement with the person operating the coliseum or with the concessionaire. An individual who
stocks or accepts payment for alcohol beverages under this subdivision shall be the licensee, the agent named in the license if the
licensee is a corporation or limited liability company, or the
holder of a manager’s or operator’s license or operator’s permit,
or be supervised by one of those individuals.
(bu) Notwithstanding ss. 125.04 (3) (a) 3. and (9) and 125.09
(1), in addition to the authorization specified in sub. (1) (a) and in
sub. (3) (a) or (b), a “Class B” license issued under sub. (1) to a
caterer also authorizes the caterer to provide intoxicating liquor,
including its retail sale, at the National Railroad Museum in
Green Bay during special events held at this museum. Notwithstanding subs. (1) (a) and (3) (a) and (b), a caterer may provide intoxicating liquor under this paragraph at any location at the National Railroad Museum even though the National Railroad Museum is not part of the caterer’s licensed premises, as described
under par. (d) in the caterer’s “Class B” license, and even if the
National Railroad Museum is not located within the municipality
that issued the caterer’s “Class B” license. A caterer that provides intoxicating liquor under this paragraph is subject to s.
125.68 (2) as if the intoxicating liquor were provided on the
caterer’s “Class B” licensed premises. This paragraph does not
authorize the National Railroad Museum to sell intoxicating
liquor at retail or to procure or stock intoxicating liquor for purposes of retail sale. This paragraph does not apply if, at any time,
the National Railroad Museum holds a “Class B” license.
(bv) 1. Subject to subds. 2. and 3., and notwithstanding ss.
125.04 (3) (a) 3. and (9), 125.09 (1), and 125.32 (6) (a), in addition to the authorization specified in par. (a) or (b) and in sub. (1)
(a), a “Class B” license issued under sub. (1) to a caterer also authorizes the caterer to provide intoxicating liquor, including its retail sale, on racetrack grounds, as defined in s. 125.27 (5) (a) .
Subject to subds. 2. and 3., and notwithstanding pars. (a) and (b)
and sub. (1) (a) and s. 125.32 (6) (a), a caterer may provide intoxicating liquor under this subdivision at any location on racetrack
grounds even though the racetrack grounds are not part of the
caterer’s licensed premises, as described under par. (d) in the
caterer’s “Class B” license, and even if the racetrack grounds are
not located within the municipality that issued the caterer’s
“Class B” license. A caterer that provides intoxicating liquor un-

der this subdivision is subject to s. 125.68 (2) and (4) as if the intoxicating liquor were provided on the caterer’s “Class B” licensed premises.
2. A caterer may not provide intoxicating liquor under subd.
1. at any designated camping area on racetrack grounds while the
area is in use for camping.
3. A caterer may not provide intoxicating liquor under subd.
1. on any premises covered by a permit issued under sub. (5) (f)
or s. 125.27 (5).
(bw) Notwithstanding ss. 125.04 (3) (a) 3. and (9) and 125.09
(1), in addition to the authorization specified in par. (a) or (b) and
in sub. (1) (a) , a “Class B” license issued under sub. (1) to a
caterer also authorizes the caterer to provide intoxicating liquor,
including its retail sale, at the Heritage Hill state park during special events held at this park. Notwithstanding pars. (a) and (b)
and sub. (1) (a), a caterer may provide intoxicating liquor under
this paragraph at any location at the Heritage Hill state park even
though the Heritage Hill state park is not part of the caterer’s licensed premises, as described under par. (d) in the caterer’s
“Class B” license, and even if the Heritage Hill state park is not
located within the municipality that issued the caterer’s “Class
B” license. A caterer that provides intoxicating liquor under this
paragraph is subject to s. 125.68 (2) as if the intoxicating liquor
were provided on the caterer’s “Class B” licensed premises. This
paragraph does not authorize the Heritage Hill state park to sell
intoxicating liquor at retail or to procure or stock intoxicating
liquor for purposes of retail sale. This paragraph does not apply
if, at any time, the Heritage Hill state park holds a “Class B”
license.
(bx) Notwithstanding ss. 125.04 (3) (a) 3. and (9) and 125.09
(1), in addition to the authorization specified in par. (a) or (b) and
in sub. (1) (a), a “Class B” license issued under sub. (1) also authorizes the licensee to provide intoxicating liquor, including its
retail sale, at specific locations within the Ozaukee County fairgrounds for consumption at these locations during special events
held at the fairgrounds, if the Ozaukee County board adopts a resolution approving the licensee and if the licensee’s “Class B” licensed premises are located in Ozaukee County. Notwithstanding pars. (a) and (b) and sub. (1) (a), a licensee may provide intoxicating liquor under this paragraph at the Ozaukee County fairgrounds even though the Ozaukee County fairgrounds are not
part of the licensee’s licensed premises, as described under par.
(d) in the licensee’s “Class B” license, and even if the Ozaukee
County fairgrounds are not located within the municipality that
issued the licensee’s “Class B” license. A licensee that provides
intoxicating liquor under this paragraph is subject to s. 125.68 (2)
as if the intoxicating liquor were provided on the licensee’s
“Class B” licensed premises. This paragraph does not authorize
Ozaukee County or any person operating or managing the Ozaukee County fairgrounds to sell intoxicating liquor at retail or to
procure or stock intoxicating liquor for purposes of retail sale.
(c) Except as provided under s. 125.69, a “Class B” license
may be issued to any person qualified under s. 125.04 (5), except
a person acting as an agent for or in the employ of another.
(d) “Class B” licenses shall particularly describe the premises
for which issued and are not transferable, except as provided in s.
125.04 (12).
(dm) A municipality may issue a “Class B” license authorizing retail sales of intoxicating liquor on a railroad car while the
railroad car is standing in a specified location in the municipality.
(e) 1. Except as provided in subds. 2. to 4. and 6., the annual
fee for a “Class B” license shall be established by the municipal
governing body and shall be the same for all “Class B” licenses,
except that the minimum fee shall be $50 and the maximum fee
shall be $500. The minimum fee does not apply to licenses issued to bona fide clubs and lodges situated and incorporated in
the state for at least 6 years.
2. Each municipal governing body shall establish the fee, in
an amount not less than $10,000, for an initial issuance of a reserve “Class B” license, as defined in sub. (4) (a) 4., and, if the
municipality contains a capital improvement area enumerated under sub. (4) (x) 2., for an initial issuance of a “Class B” license
under sub. (4) (x) 3. and 4., except that the fee for an initial issuance of a reserve “Class B” license to a bona fide club or lodge
situated and incorporated in the state for at least 6 years is the fee
established under subd. 1. for such a club or lodge. The fee under
this subdivision is in addition to any other fee required under this
chapter. The annual fee for renewal of a reserve “Class B” license, as defined in sub. (4) (a) 1., and a “Class B” license issued
under sub. (4) (x) 3. or 4. is the fee established under subd. 1. A
municipality may not rebate or refund to a “Class B” licensee or
a person affiliated with the “Class B” licensee or with the license
application process, including through any grant or tax credit program, the fee paid by the licensee under this subdivision for initial issuance of a reserve “Class B” license.
3. Each municipal governing body shall establish the annual
fee for a “Class B” license issued under sub. (4) (v), except that
neither the fee for an initial issuance of, nor the annual fee for, a
“Class B” license issued under sub. (4) (v) 4. may exceed any fee
established under subd. 1. The initial fee may be different from
the annual fee to renew the license.
4. Each municipal governing body that transfers a license under sub. (4) (e) shall establish the fee, in an amount not less than
$10,000, for issuance of a reserve “Class B” license after it has
been transferred under sub. (4) (e). A municipality may not rebate or refund to a “Class B” licensee or a person affiliated with
the “Class B” licensee or with the license application process, including through any grant or tax credit program, the fee paid under this subdivision for issuance of the license after transfer. The
annual fee for renewal of a reserve “Class B” license after it has
been transferred and reissued under sub. (4) (e) is the fee established under subd. 1.
5. Notwithstanding subd. 2., a municipal governing body
may not establish an initial issuance fee for a “Class B” license issued under sub. (4) (w) 5. that exceeds the annual fee established
for the license under subd. 1.
6. Notwithstanding subd. 2., each municipal governing body
that has designated a premier economic development district under sub. (4) (u) 2. shall establish the fee, in an amount not less
than $30,000, for initial issuance of a reserve “Class B” license
under sub. (4) (u) 3. A municipality may not rebate or refund to
a “Class B” licensee or a person affiliated with the “Class B” licensee or with the license application process, including through
any grant or tax credit program, the fee paid by the licensee under
this subdivision for initial issuance of a reserve “Class B” license
under sub. (4) (u) 3. The annual fee for renewal of a reserve
“Class B” license issued under sub. (4) (u) 3. is the fee established under subd. 1.
(f) A “Class B” license may be issued only to a holder of a retail Class “B” license to sell fermented malt beverages unless the
“Class B” license is a temporary “Class B” license under sub.
(10).
(3m) RETAIL “CLASS C” LICENSE. (b) A “Class C” license
authorizes the retail sale of wine by the glass or in an opened
original container for consumption on the premises where sold.
(c) Except as provided under s. 125.69, a “Class C” license
may be issued to a person qualified under s. 125.04 (5), except a
person acting as an agent for or in the employ of another.
(d) A “Class C” license shall particularly describe the
premises for which it is issued.

(e) The annual fee for a “Class C” license shall be determined
by the municipal governing body issuing the license. The fee
shall not exceed $100 and shall be the same for all “Class C”
licenses.
(3r) SALES OF WINE BY THE BOTTLE IN RESTAURANTS. (a)
Notwithstanding subs. (3) (a) and (b) and (3m) (b), a “Class B” license or “Class C” license authorizes the retail sale of wine in an
opened original bottle, in a quantity not to exceed one bottle, for
consumption both on and off the premises where sold if all of the
following apply:
1. The licensed premises is a restaurant also operated under
a “Class B” or “Class C” license and the purchaser of the wine orders food to be consumed on the licensed premises.
2. The licensee provides a dated receipt that identifies the
purchase of the food and the bottle of wine.
3. Prior to the opened, partially consumed bottle of wine being taken off the licensed premises, the licensee securely reinserts
the cork into the bottle to the point where the top of the cork is
even with the top of the bottle, or securely reattaches the original
cap to the bottle, and the cork is reinserted or the cap is reattached
at a time other than during the time period specified in s. 125.68
(4) (c) 3.
(b) Nothing in this subsection restricts a licensee’s authorization for retail sales of wine under subs. (3) (a) and (b) and (3m)
(b).
(4) QUOTAS ON “CLASS B” LICENSES. (a) In this subsection:
1. “License” means a retail “Class B” license issued under
sub. (3).
2. “Population” means the number of inhabitants in the previous year determined by the department of administration under
s. 16.96 (2) for purposes of revenue sharing distribution.
3. “Quota” means the number of licenses which a municipality may grant or issue.
4. “Reserve “Class B” license” means a license that is not
granted or issued by a municipality on December 1, 1997, and
that is counted under par. (br).
(am) No municipality may issue a license that would cause
the municipality to exceed its quota.
(b) Except as provided in pars. (c) and (d), the quota of each
municipality is the sum of the following:
1g. The number of licenses granted or issued in good faith by
the municipality and in force on December 1, 1997.
1m. The number of the municipality’s reserve “Class B” licenses determined under par. (bm) 3.
(bm) The clerk of each municipality shall record the municipality’s population, as defined in par. (a) 2., and the number of
licenses:
1. Authorized to be issued by the municipality on December
1, 1997, under s. 125.51 (4), 1995 stats.;
2. Described in par. (b) 1g.; and
3. That are reserve “Class B” licenses.
(br) 1. Except as provided in subd. 2., the number of reserve
“Class B” licenses authorized to be issued by a municipality shall
be determined as follows:
a. Subtract 3 from the number recorded under par. (bm) 1.
b. Subtract the number recorded under par. (bm) 2. from the
result under subd. 1. a.
c. Divide the result under subd. 1. b. by 2, except that if the
result is not a whole number round the quotient down to the nearest whole number.
d. Add 3 to the result under subd. 1. c.
e. Add one license per each increase of 500 population to the
population recorded under par. (bm).
f. Add one license if the municipality had issued a license
under s. 125.51 (4) (br) 1. e. , 1999 stats., based on a fraction of
500 population, but a municipality’s quota is only increased under this subd. 1. f. as long as the total number of licenses issued
by the municipality equals the maximum number of licenses authorized, including under this subd. 1. f.
g. Add one license for each license transferred to the municipality under par. (e).
h. Subtract one license for each license transferred from the
municipality under par. (e).
2. Notwithstanding subd. 1., if the difference between the
number of licenses determined under par. (b) 1g. and under par.
(bm) 1. is 3 or fewer, the number of reserve “Class B” licenses
authorized to be issued by that municipality is the difference between the number of licenses determined under par. (b) 1g. and
under par. (bm) 1., plus one per each increase of 500 population
to the population recorded under par. (bm), plus one for each license transferred to the municipality under par. (e), minus one for
each license transferred from the municipality under par. (e), plus
one if the municipality had issued a license under s. 125.51 (4)
(br) 2., 1999 stats., based on a fraction of 500 population but only
as long as the total number of licenses issued by the municipality
equals the maximum number of licenses authorized.
(c) If territory containing premises covered by a license or reserve “Class B” license is annexed to a municipality and if the
municipality’s quota would not otherwise allow a license or reserve “Class B” license for the premises, the quota is increased to
include the license or reserve “Class B” license of each premises
in the annexed territory.
(d) Detachment of territory decreases the quota of the remainder of the municipality by the number of licenses or reserve
“Class B” licenses issued for premises in the detached territory,
except that detachment does not decrease the quota of the remainder to less than one license per 500 persons or less than one
license.
(e) 1. A municipality may make a request to another municipality located in whole or in part in the same county as the requesting municipality that the other municipality transfer a reserve “Class B” license to the requesting municipality. If the request is granted, the reserve “Class B” license shall be
transferred.
2. A municipality may transfer or receive more than one reserve “Class B” license under this paragraph as long as each
transfer meets the requirements of this paragraph, but a municipality may not transfer more than 3 reserve “Class B” licenses under this paragraph.
3. After transfer of a reserve “Class B” license under this
paragraph, the municipality receiving the reserve “Class B” license may issue and renew the reserve “Class B” license in the
same manner as other reserve “Class B” licenses that have not
been so transferred, except that the fee under sub. (3) (e) 4., not
sub. (3) (e) 2., applies upon issuance of the reserve “Class B” license by the receiving municipality after the transfer. Upon receipt of the issuance fee from the licensee, the receiving municipality shall remit this issuance fee to the municipality that transferred the license.
4. Notwithstanding subds. 1. to 3., if a municipality has not
issued any licenses, the municipality may not transfer any licenses under this paragraph.
(u) 1. In this paragraph:
a. “Economic development project” means a project or
projects within a premier economic development district that,
alone or together, have an estimated comprehensive new construction assessed valuation increase of at least $20,000,000, as
established and certified by an independent 3rd-party appraiser

or market research firm that provides a written report regarding
the estimated value to be created by the project or projects.
b. “Premier economic development district” means a geographic area designated under subd. 2.
2. A municipality may, by ordinance enacted by at least a
two-thirds vote of the municipality’s governing body, designate a
geographic area within the municipality as a premier economic
development district if all of the following apply:
a. The geographic area does not exceed 40 acres and the
boundaries of the geographic area are precisely identified in the
ordinance.
b. No part of the geographic area is physically separated from
the rest of the geographic area so that, except for public streets,
similar community infrastructure, and rivers and other waterways, each portion of the geographic area is contiguous with
some other portion of the geographic area.
c. The geographic area does not include any land that is
zoned exclusively for industrial use or zoned exclusively for single-family or 2-family residences.
3. Notwithstanding pars. (am) to (d) and s. 125.185 (5), a
municipality that has designated a premier economic development district may issue up to 2 “Class B” licenses in connection
with an economic development project within the premier economic development district, in addition to the number of licenses
determined for the municipality’s quota under pars. (b) to (d) and
in addition to any license under par. (v) or (w).
4. A “Class B” license issued under subd. 3. may not be
transferred under s. 125.04 (12) (b) 4. If a “Class B” license issued under subd. 3. is surrendered to the issuing municipality, revoked, or not renewed, the municipality may reissue the license
only for premises located within the premier economic development district.
5. A municipality may not designate more than one premier
economic development district under this paragraph.
6. Not more than 2 “Class B” licenses may be issued under
this paragraph for premises within a premier economic development district, regardless of the number of economic development
projects within the premier economic development district.
(v) Notwithstanding par. (am), if a municipality has granted
or issued a number of licenses equal to or exceeding its quota, the
municipal governing body may issue a license for any of the
following:
1. A full-service restaurant that has an interior, permanent
seating capacity of 300 or more persons.
2. A hotel that has 50 or more rooms of sleeping accommodations and that has either an attached restaurant with a seating
capacity of 150 or more persons or a banquet room in which banquets attended by 400 or more persons may be held.
3. An opera house or theater for the performing arts operated
by a nonprofit organization, as defined in s. 134.695 (1) (am) .
Notwithstanding sub. (3) (a) and (b), a “Class B” license issued
under this subdivision authorizes the retail sale of intoxicating
liquor only for consumption on the premises where sold and only
in connection with ticketed performances.
4. A full-service restaurant that has a seating capacity of 75
to 100 persons on November 26, 2009; is located in a commercial
building; prepares, serves, and sells food to the public; has a separate dining area with permanent fixtures where table service is
provided a minimum of 4 nights per week for a minimum of 6
months per year; generates more than 50 percent of total annual
sales revenue from food sales; and is located on a golf course in a
municipality, in Bayfield County, having a population of at least
400 but not more than 500. For purposes of this subdivision,
“golf course” does not include a miniature golf course. No “Class
B” license may be issued under this subdivision after March 1,
2010. If a “Class B” license issued under this subdivision is surrendered to the issuing municipality, not renewed, or revoked, the
municipality may not reissue the license.
5. An event venue certified by the division under s. 125.24
(5) (b). Except as provided in this subdivision, a license may not
be issued under this subdivision unless the license application is
received by the municipality no later than August 1, 2026. Except as provided in this subdivision, if a “Class B” license issued
under this subdivision is surrendered to the issuing municipality,
not renewed, or revoked, the municipality may not reissue the license. The municipality may reissue the license if the licensee
sells or transfers ownership of the licensed premises or a business
operated on the licensed premises and the license is surrendered
or not renewed in connection with the sale or transfer of the property or business, the licensee continued to operate the licensed
premises as a qualifying event venue, as defined in s. 125.24 (5)
(a), from the time of license issuance until the time the license is
surrendered or not renewed, the license is reissued for the same
location, and the applicant for reissuance of the license satisfies
the requirements under this chapter to hold the license and certifies to the municipality that the applicant will continue to operate
the licensed premises as a qualifying event venue, as defined in s.
125.24 (5) (a).
(w) 1. Notwithstanding pars. (am) to (d) and s. 125.185 (5),
the village board of any village in the northern geographical half
of Ozaukee County having a population of more than 4,000 may
issue, to any applicant designated by the village board, one “Class
B” license in addition to the number of licenses determined for
the village’s quota under pars. (b) to (d). No “Class B” license
may be issued under this subdivision after August 1, 2008. If a
“Class B” license issued under this subdivision is surrendered to
the issuing village, not renewed, or revoked, the village may not
reissue the license, but a “Class B” license issued under this subdivision may be transferred in the same manner as other licenses
as provided under s. 125.04 (12) (b) 4.
2. Notwithstanding pars. (am) to (d) and s. 125.185 (5), a city
that is immediately adjacent to the southern border of the city of
Milwaukee and that has an eastern boundary of Lake Michigan
may issue 3 “Class B” licenses in addition to the number of licenses determined for the city’s quota under pars. (b) to (d).
3. Notwithstanding pars. (am) to (d) and s. 125.185 (5), a 4th
class city located in Dane County having a population as shown
in the 2000 federal decennial census of at least 8,000 but not
more than 9,000 may issue one “Class B” license in addition to
the number of licenses determined for the city’s quota under pars.
(b) to (d).
4. Notwithstanding pars. (am) to (d) and s. 125.185 (5), a 3rd
class city located in Dane County having a population as shown
in the 2000 federal decennial census of at least 15,000 but not
more than 16,000 may issue 2 “Class B” licenses in addition to
the number of licenses determined for the city’s quota under pars.
(b) to (d).
5. Notwithstanding pars. (am) to (d) and s. 125.185 (5), the
town of Wyoming in Iowa County may issue one “Class B” license in addition to the number of licenses determined for the
town’s quota under pars. (b) to (d). No “Class B” license may be
issued under this subdivision after February 1, 2016. If the
“Class B” license issued under this subdivision is surrendered to
the issuing town, not renewed, or revoked, the town may not reissue the license.
(x) 1. In this paragraph:
a. “Area base value” means the aggregate assessed value of
all taxable property located within the geographic bounds of a
capital improvement area on January 1 of the year that is 5 years

prior to the year in which such capital improvement area is enumerated under subd. 2.
b. “Capital improvement area” means a geographic area that
is enumerated under subd. 2. as having an improvement increment exceeding $50,000,000 in the year in which the area is enumerated and as being located within a municipality with insufficient reserve “Class B” licenses to issue a “Class B” license for
each business or proposed business that would reasonably require
one.
c. “Good faith,” with respect to an applicant’s attempt to purchase a “Class B” licensed business, includes an applicant making an offer to purchase the business for an amount exceeding
$25,000 in total value, without additional significant conditions
placed on the purchase by either party, after having given notice
to all current “Class B” license holders within the municipality
where the business is located, by U.S. mail addressed to either the
licensee’s last-known address or to the licensed premises, of the
applicant’s interest in purchasing a licensed business, except that
an offer in an amount of $25,000 or less may also be considered
to be in a good faith for purposes of this subd. 1. c. depending on
the fair market value of the business, the availability of other licensed businesses for purchase, and any conditions attached to
the sale.
d. “Improvement increment” means the aggregate assessed
value of all taxable property in a capital improvement area as of
January 1 of any year minus the area base value.
e. “Qualified applicant” means an applicant that complies
with all requirements under s. 125.04 (5) and (6) and any applicable ordinance, that certifies by affidavit that the applicant has
made a good faith attempt to purchase the business of a person
holding a “Class B” license within the municipality and have that
license transferred to the applicant under s. 125.04 (12) (b) 4. ,
and for whom the issuing municipality has determined that these
requirements have been met.
2. The legislature hereby enumerates, as a capital improvement area, the geographic area composed of all land within the
Tax Incremental District Number 3 within the city of
Oconomowoc in Waukesha County that lies south of Valley Road
and east of STH 67 or that lies south of I 94 and west of STH 67.
3. Notwithstanding pars. (am) to (d) and s. 125.185 (5), upon
application by a qualified applicant, the governing body of any
municipality containing a capital improvement area enumerated
under subd. 2. shall issue to the qualified applicant one “Class B”
license in addition to the number of licenses determined for the
municipality’s quota under pars. (b) to (d) and in addition to any
license under par. (v).
4. Notwithstanding pars. (am) to (d) and s. 125.185 (5), after
a qualified applicant has filed an application under subd. 3. and
upon application by an initial qualified applicant under this subdivision, the governing body of any municipality containing a
capital improvement area enumerated under subd. 2. shall determine the improvement increment within the capital improvement
area for the calendar year in which the application under this subdivision is filed. If the improvement increment is at least
$10,000,000 above $50,000,000, the governing body of the municipality shall issue to the initial qualified applicant a “Class B”
license. For each $10,000,000 of improvement increment above
$50,000,000, the governing body of the municipality is authorized to issue under this subdivision one “Class B” license and,
upon each application by a qualified applicant subsequent to that
of the initial qualified applicant, the governing body of the municipality shall issue a “Class B” license to the qualified applicant until all licenses authorized under this subdivision have been
issued. If the governing body of any municipality receives an application by a qualified applicant in a calendar year subsequent to
the calendar year in which it received the application of the initial
qualified applicant, the governing body of the municipality shall
redetermine the improvement increment for that year for the purpose of determining the number of “Class B” licenses authorized
under this subdivision. The “Class B” licenses that a municipality is authorized to issue under this subdivision are in addition to
the number of licenses determined for the municipality’s quota
under pars. (b) to (d), any license under par. (v), and the license
under subd. 3.
5. Notwithstanding subds. 3. and 4., not more than 8 “Class
B” licenses may be issued under this paragraph for premises
within the same capital improvement area.
6. Notwithstanding subd. 7., any “Class B” license issued
under this paragraph may be transferred as provided under s.
125.04 (12) (b) 4. Notwithstanding subds. 5. and 7., if a “Class
B” license issued under this paragraph is surrendered to the issuing municipality, revoked, or not renewed, the municipality may
reissue the license to a qualified applicant for a premises located
within the same capital improvement area for which the license
was originally issued.
7. No “Class B” license may be issued under this paragraph
after July 1, 2017.
(5) RETAIL “CLASS B” PERMITS. (a) Sports clubs. 1. The division shall issue “Class B” permits to clubs that are operated
solely for the playing of golf or tennis and are commonly known
as country clubs and to clubs which are operated solely for curling, ski jumping, or yachting. A “Class B” permit may be issued
only to a club that holds a valid certificate issued under s. 73.03
(50), that is not open to the general public, and that is located in a
municipality that does not issue “Class B” licenses or to a club located in a municipality that issues “Class B” licenses, if the club
holds a valid certificate issued under s. 73.03 (50), is not open to
the general public, was not issued a license under s. 176.05 (4a),
1979 stats., and does not currently hold a “Class B” license. The
permits may be issued by the division without regard to any quota
under sub. (4). The holder of a “Class B” permit may sell intoxicating liquor for consumption by the glass and not in the original
package or container on the premises covered by the permit.
2. Except as provided in this paragraph, all sections of this
chapter applying to retail “Class B” licenses apply to “Class B”
permits issued under this paragraph.
3. “Class B” permits may be issued only to a club which has
occupied the premises upon which it is located for a period of at
least 6 months prior to the date of application.
4. The division may annually issue a “Class B” permit to any
club that holds a valid certificate issued under s. 73.03 (50), is organized to engage in sports similar to curling, golf, tennis or
yachting and that held a license from July 1, 1950, to June 30,
1951, as long as it is continuously operated under substantially
the same circumstances under which it operated during the year
beginning July 1, 1950, if the club is located in a municipality
that does not issue “Class B” licenses.
(b) Public facilities and airports. 1. In this paragraph:
a. “Arena” means a public building with a capacity of 4,000
or more persons used principally for the conduct of sports events.
b. “Coliseum” means a public multipurpose facility designed
for activities of the public, which may include but are not limited
to sports events, trade shows, conventions, seminars, concerts,
banquets and fairs.
c. “Concessionaire” means a person designated by resolution
of the governing body of a county or municipality owning an airport or public facility to operate premises in the airport or public
facility.
d. “Public facility” means an arena, coliseum, related exposition facilities or center for the performing or visual arts.

e. “Related exposition facility” means buildings constructed
on the same grounds as a coliseum and used for the same or ancillary functions.
2. The division shall issue a “Class B” permit to a concessionaire that holds a valid certificate issued under s. 73.03 (50)
and that conducts business in an operating airport or public facility, if the county or municipality which owns the airport or public
facility has, by resolution of its governing body, annually applied
to the division for the permit. The permit authorizes the sale of
intoxicating liquor for consumption by the glass and not in the
original package or container on the premises.
3. Except as provided in this paragraph, all sections of this
chapter relating to “Class B” licenses apply to “Class B” permits
issued under this paragraph.
4. The division may not issue a permit under this paragraph
to any county or municipality or officer or employee thereof.
(c) Vessels. 1. The division may issue a “Class B” permit to
any person who holds a valid certificate issued under s. 73.03
(50) and who is qualified under s. 125.04 (5) authorizing the sale
of intoxicating liquor for consumption on any vessel having a regular place of mooring located in any waters of this state as defined under s. 29.001 (45) and (63) if the vessel either serves food
and has an approved passenger capacity of not less than 40 individuals and the sale of intoxicating liquor and fermented malt
beverages on the vessel accounts for less than 50 percent of the
gross receipts of all of the food and beverages served on the vessel or if the vessel has an approved passenger capacity of at least
100 individuals and the sale of intoxicating liquor and fermented
malt beverages on the vessel accounts for less than 50 percent of
the gross receipts of the vessel. The division may issue the permit
only if the vessel leaves its place of mooring while the sale of intoxicating liquor is taking place and if the vessel fulfills the requirement under par. (c) 1m. A permit issued under this subdivision also authorizes the permittee to store intoxicating liquor purchased for sale on the vessel on premises owned or leased by the
permittee and located near the vessel’s regular place of mooring.
The permittee shall describe on the permit application under s.
125.04 (3) (a) 3. the premises where the intoxicating liquor will
be stored. The premises shall be open to inspection by the division upon request.
1m. An applicant for a permit under subd. 1. shall provide
proof that the vessel is certified by the U.S. coast guard, classed
by the American bureau of shipping, or covered by liability
insurance.
3. Except as provided in this paragraph, all provisions of this
chapter applying to “Class B” licenses apply to “Class B” permits
issued under subd. 1.
4. A person holding a permit under subd. 1. shall keep all invoices relating to the purchase of intoxicating liquor for sale on a
vessel at the location where the intoxicating liquor is customarily
stored.
(d) Permits for certain tribes. 1. In this paragraph, “tribe”
has the meaning given in s. 125.27 (3) (a).
2. Upon application, the division shall issue a “Class B” permit to a tribe that holds a valid certificate issued under s. 73.03
(50) and that is qualified under s. 125.04 (5) and (6). The permit
authorizes the retail sale of intoxicating liquor for consumption
on the premises where sold by the glass and not in the original
package or container. The permit also authorizes the sale of intoxicating liquor in the original package or container, in multiples
not to exceed 4 liters at any one time, to be consumed off the
premises where sold, except that wine is not subject to the 4-liter
limitation.
3. Except as provided in this paragraph, all sections of this
chapter applying to “Class B” licenses apply to “Class B” permits
issued under this paragraph.
(e) Additional sales authority for permittees. Notwithstanding pars. (a) 2., (b) 3., (c) 3., and (d) 3. and ss. 125.04 (3) (a) 3.
and (9) and 125.09 (1), in addition to the authorization specified
in par. (a), (b), (c), or (d), a “Class B” permit issued under this
subsection also authorizes the permittee to provide intoxicating
liquor, including its retail sale, at specific locations within the
Ozaukee County fairgrounds for consumption at these locations
during special events held at the fairgrounds, if the Ozaukee
County board adopts a resolution approving the permittee and if
the premises covered by the “Class B” permit are located in
Ozaukee County. Notwithstanding pars. (a), (b), (c), and (d), a
permittee may provide intoxicating liquor under this paragraph at
the Ozaukee County fairgrounds even though the Ozaukee
County fairgrounds are not part of the premises described in the
permit. A permittee that provides intoxicating liquor under this
paragraph is subject to s. 125.68 (2) as if the intoxicating liquor
were provided on the premises covered by the “Class B” permit.
This paragraph does not authorize Ozaukee County or any person
operating or managing the Ozaukee County fairgrounds to sell intoxicating liquor at retail or to procure or stock intoxicating liquor
for purposes of retail sale. This paragraph does not apply to a
permit issued under par. (g).
(f) Permits for racetrack grounds. 1. In this paragraph, “racetrack grounds” has the meaning given in s. 125.27 (5) (a).
2. The division may issue “Class B” permits for locations
within racetrack grounds to any person that holds a valid certificate issued under s. 73.03 (50), that is qualified under s. 125.04
(5) and (6), and that is the owner or operator of the racetrack
grounds or is designated by the owner or operator of the racetrack
grounds to operate premises located within the racetrack
grounds. Subject to subd. 4., the permit authorizes the retail sale
of intoxicating liquor, by the glass and not in the original package
or container, on the premises covered by the permit, for consumption anywhere within the racetrack grounds. If the division issues
more than one permit under this paragraph for the same racetrack
grounds, no part of the premises covered by a permit under this
paragraph may overlap with premises covered by any other permit issued under this paragraph.
3. Subject to ss. 125.07 (3) (a) 17. and 125.68 (4) (c) 4., all
provisions of this chapter applying to “Class B” licenses apply to
“Class B” permits issued under this paragraph, except as follows:
a. A permit issued under this paragraph does not authorize
retail sales of intoxicating liquor for consumption off the racetrack grounds.
b. A permit issued under this paragraph authorizes the retail
sale of intoxicating liquor for possession and consumption off the
premises where sold if the possession and consumption occurs
within the racetrack grounds.
4. A permit issued under this paragraph does not authorize
retail sales of intoxicating liquor at any designated camping area
on racetrack grounds while the area is in use for camping.
5. The division shall establish a fee for a permit issued under
this paragraph in the amount of 50 percent of the fee for a permit
issued under par. (a).
(g) Permits for state fair park. 1. The state fair park board
may issue “Class B” permits for locations at the state fair park to
any person who holds a valid certificate issued under s. 73.03
(50), meets the qualifications under s. 125.04 (5) (a), (b), and (c),
and, if applicable, satisfies the requirements under s. 125.04 (6).
The state fair park board may use the application forms under s.
125.04 (3) (b) and (d) 1. or may prepare its own application forms
with application information tailored to the permits under this
paragraph. The state fair park board’s notice of meeting under s.

19.84 for a meeting at which a permit application will be considered shall be given at least 15 days prior to the meeting.
2. A permit issued under this paragraph authorizes the retail
sale of intoxicating liquor, by the glass and not in the original
package or container, on the premises covered by the permit, for
consumption anywhere at the state fair park.
3. A permit issued under this paragraph may describe as
premises under the permit multiple locations at the state fair park.
4. A permit issued under this paragraph to a person affiliated
with a winery trade association may also authorize the permittee
to make retail sales, in original packages or containers, for consumption away from the state fair park, of wine manufactured by
members of the winery trade association.
5. A person holding a permit under this paragraph is subject
to any requirements or conditions imposed upon the person by
the state fair park board in the permit or under a lease or vendor
agreement. This agreement may require the person to remit to
the state fair park board a percentage of gross sales of alcohol
beverages as specified in the agreement.
6. Sections 125.04 (3) (e), (f), and (g), (8), and (12), 125.045,
125.10, 125.12, and 125.185 do not apply with respect to a permit
issued under this paragraph.
7. Permits issued under this paragraph are not subject to a
quota under sub. (4).
8. A permit issued under this paragraph shall be valid for one
year and expire on June 30. The state fair park board shall establish an annual fee for a permit issued under this paragraph in the
amount of 50 percent of the annual fee for a permit issued under
par. (a). All fees received under this subdivision shall be credited
to the appropriation account under s. 20.190 (1) (h).
9. a. The state fair park board shall establish standards, consistent with subd. 1., and procedures for renewal of a permit issued under this paragraph.
b. The state fair park board shall establish standards and procedures for suspension, revocation, or refusal to renew a permit
issued under this paragraph. A suspension, revocation, or refusal
to renew a permit under this paragraph is a contested case under
ch. 227.
10. Except as otherwise provided in this paragraph, all sections of this chapter relating to “Class B” licenses apply to “Class
B” permits issued under this paragraph.
11. The state fair park board shall have the enforcement powers of s. 42.01 over a permittee under this paragraph.
12. A municipality may not issue a “Class B” license for
premises within the state fair park. No person may sell intoxicating liquor at retail at the state fair park unless the person holds a
permit issued under this paragraph.
(6) FACE-TO-FACE RETAIL SALES. Except as provided in subs.
(3) (bm) , (bs), and (bx) and (5) (e) and except with respect to
caterers, a retail license or permit issued under this section authorizes only face-to-face sales to consumers at the premises described in the retail license or permit.
(7) SALES IN NAME OF LICENSEE OR PERMITTEE. Every
holder of a retail license or permit for the sale of intoxicating
liquor shall purchase, advertise and sell intoxicating liquor in the
holder’s name and under the holder’s license or permit only, except that holders of retail licenses or permits that are franchisees,
as defined in s. 553.03 (5), may advertise, separately or together,
in the name of the franchisor, as defined in s. 553.03 (6).
(8) CONNECTING PREMISES. Except in the case of hotels, no
person may hold both a “Class A” license and either a “Class B”
license or permit, a Class “B” license or permit or a “Class C” license for the same premises or for connecting premises. Except
for hotels, if either type of license or permit is issued for the same
or connecting premises already covered by the other type of license or permit, the license or permit last issued is void. If both
licenses or permits are issued simultaneously, both are void.
(9) LICENSES FOR LESS THAN ONE YEAR. (a) A license may
be issued after July 1 in any license year. The license shall expire
on the following June 30. The fee for the license shall be prorated
according to the number of months or fractions thereof remaining
until the following June 30.
(b) Licenses valid for 6 months may be issued at any time.
The fee for the license shall be 50 percent of the annual license
fee. The license may not be renewed during the calendar year in
which issued.
(10) TEMPORARY LICENSES. (a) Notwithstanding s. 125.68
(3), temporary “Class B” licenses may be issued to bona fide
clubs and chambers of commerce, to county or local fair associations or agricultural societies, to churches, lodges, or societies
that have been in existence for at least 6 months before the date of
application, and to posts of veterans’ organizations authorizing
the sale of wine in an original package, container, or bottle or by
the glass if the wine is dispensed directly from an original package, container, or bottle at a particular picnic or similar gathering,
at a meeting of the post, or during a fair conducted by the fair association or agricultural society. The amount of the fee for the license shall be determined by the municipal governing body issuing the license but may not exceed $10, except that no fee may be
charged to a person who at the same time applies for a temporary
Class “B” license under s. 125.26 (6) for the same event. A license issued to a county or district fair licenses the entire fairgrounds where the fair is being conducted and all persons engaging in retail sales of wine from leased stands on the fairgrounds.
The county or district fair to which the license is issued may lease
stands on the fairgrounds to persons who may engage in retail
sales of wine from the stands while the fair is being held. If a
county or district fair leases any stand to a winery holding a permit under s. 125.53, in addition to making retail sales of wine
from the leased stand, the winery may provide taste samples anywhere on the fairgrounds of wine manufactured by the winery. If
a license is issued under this paragraph to a fair association solely
for the purpose of conducting on the licensed premises wine
judging or tasting events involving servings of wine no greater
than one fluid ounce each, s. 125.68 (2) does not apply to these licensed premises. Except as provided in par. (b), not more than 2
licenses may be issued under this paragraph to any club, chamber
of commerce, county or local fair association, agricultural association, church, lodge, society, or veterans post in any 12-month
period.
(b) 1. A municipality may issue up to 20 licenses under par.
(a) to the same licensee if all of the following apply:
a. Each license is issued for the same date and times and the
licensee is the sponsor of an event held at multiple locations
within the municipality on this date and at these times.
b. An admission fee is charged for participation in the event
and no additional fee is charged for service of alcohol at the
event.
c. Within the immediately preceding 12-month period, the
municipality has issued licenses under authority of this paragraph for fewer than 2 events.
2. The duration of an event under subd. 1. may not exceed
one day.
3. For purposes of the 2-license limit imposed under par. (a),
each event for which multiple licenses are issued as provided in
subd. 1. shall count as one license toward this 2-license limit.
4. A municipal governing body or an official or body authorized by a municipal governing body to issue temporary

“Class B” licenses may, upon issuance of a temporary “Class B”
license as provided in subd. 1., authorize the licensee to permit
underage persons to be on the licensed premises for the purpose
of acting as designated drivers.

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