(1) The department shall promulgate rules that do all the following: (a) Establish standards for products sold as honey that are consistent with the standard for honey under the Codex Alimentarius of the Food and Agriculture Organization of the United Nations and the World Health Organization, number 12-1981, as revised in 2001. (b) Establish standards for testing by private laboratories of samples submitted by persons who intend to sell honey produced in this state as Wisconsin certified honey to determine whether the samples meet the standards established under par. (a). (2) (a) No person may label a product as Wisconsin certified honey or imply that a product is Wisconsin certified honey unless all of the following apply: 1. The product has been determined to meet the standards established under sub. (1) (a) by a laboratory whose testing procedures meet standards established under sub. (1) (b). 2. A summary of the results of the testing performed under subd. 1. has been submitted to the department and approved by the department. 3. The product was produced in this state. (b) The department shall investigate violations of this subsection and may bring an action for permanent or temporary injunctive or other relief in any circuit court against a person who violates this subsection. (3) (a) No person may label a product as honey or imply that a product is honey unless the product meets the standards established under sub. (1) (a). (b) Any person who suffers damages as a result of a violation of this subsection may bring an action for damages against the violator for the amount of the person’s damages or $1,000, whichever is greater. Notwithstanding s. 814.04 (1), a court shall award to a prevailing plaintiff in an action under this paragraph reasonable attorney fees.
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