(1) The use of terms such as regular, reduced, sale, usually, originally, clearance, liquidation and formerly shall identify the origin of the price that the seller is comparing to the sellers current price as the sellers own former price, or in the case of introductory advertisements, the sellers future price. (2) Unless the seller states otherwise in the advertisement, use of terms such as discount, _____ percent discount, $_____ discount, _____ percent off and $_____ off shall be considered to identify the origin of the price that the seller is comparing to the sellers current price as the sellers former price, or in the case of introductory advertisements, the sellers future price.
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