It shall be unlawful for a seller to include a price comparison in an advertisement unless: (1) The seller clearly and conspicuously identifies in the advertisement the origin of the price that the seller is comparing to the sellers current price. The origin of the price that the seller is comparing to the sellers current price includes but is not limited to the sellers former selling price, a manufacturers list price or a competitors price for the same real estate, goods or services. (2) The price comparison is in compliance with ORS 646.608 (1)(j) and the rules adopted under ORS 646.608 (4) and compliance is established based on facts provable by the seller.
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