§ 162. Definitions. As used in this act, unless the context requires\notherwise:\n (a) "tourist promotion agency" means any not-for-profit corporation,\nor other nonprofit organization, association or agency which shall be\ndesignated by resolution of the county legislature or other governing\nbody of any county, or upon designation of the mayor of the city of New\nYork, as the agency authorized to make application for and receive\ngrants for the purposes specified in this act; and\n (b) "recognized advertising" means media advertising and promotional\nmaterials to be distributed in accordance with a plan approved by the\ncommissioner.\n (c) "Regional advertising program" means the use of media advertising\nand promotion materials for purposes of promoting tourism to be\ndistributed in accordance with a plan approved by the commissioner and\ndeveloped by either:\n (1) more than one county within a single department tourism region; or\n (2) one or more counties and their contiguous states and/or Canadian\nprovinces, provided that such county or counties must also participate,\nto the extent required by guidelines established pursuant to subdivision\n(e) of section one hundred sixty-four of this article, in an approved\nprogram under paragraph one or three of this subdivision; or\n (3) one or more counties in each of at least two department tourism\nregions for the purposes of promoting interregional tourism stemming\nfrom specific themes or characteristics shared by the department tourism\nregions.\n
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