1. Except as otherwise provided in this section, a person shall not keep, maintain or display in this State any advertising medium which indicates, shows or advertises the price of motor vehicle fuel sold, offered for sale or advertised for sale from the premises, unless the total price per unit of measure of motor vehicle fuel, including taxes, is also shown on the advertising medium, together with the brand name and the individual grade or grades of the motor vehicle fuel being advertised. If motor vehicle fuel prices are advertised in units of measure: (a) Of the gallon, the same total price per gallon displayed on the advertising medium must also be displayed on the face of the pump or dispenser; or (b) Other than the gallon, the total price per unit of measure along with the equivalent price per gallon and the word designating the unit of measure must be displayed on the face of the pump or dispenser. 2. The price of diesel fuel may be advertised excluding state tax, but only by a sign which clearly and conspicuously contains the wording With Permit, With State Permit or words of similar meaning in letters of uniform size not less than one-third the height of the numerals used to indicate the price of the diesel fuel. Diesel fuel dispensers displaying unit price without state tax must be labeled in letters not less than 1 inch in height with the words Permit Price, With State Permit or words of similar meaning. 3. If the price of motor vehicle fuel indicated, shown or advertised on an advertising medium: (a) Increases, the price must be changed on the advertising medium before or at the same time that the price is changed on the face of the pump or dispenser; or (b) Decreases, the price must be changed on the pump or dispenser before or at the same time that the price is changed on the advertising medium. 4. Any roadside sign, including, without limitation, a sign on a pole, monument, canopy, A-frame sign or sign on a similar structure that indicates, shows or advertises prices for motor vehicle fuel and is not connected to a pump or dispenser for motor vehicle fuel must state: (a) The total price per unit of measure of motor vehicle fuel for self-service and the total price for full-service, if such prices are different; (b) The unit of measure of the price if such unit of measure is not per gallon, in accordance with the requirements of subsection 2; (c) The fractions of a cent, if the price is not charged at whole cent; and (d) A decimal point in the displayed price when a dollar sign is included in the displayed price. 5. Except as otherwise provided in subsection 2, retail devices displaying the unit price to compute or record deliveries must not be considered an advertising medium.
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