1. The owner or operator of a motor vehicle fuel dispensing site shall ensure that each pump or dispenser at a motor vehicle fuel dispensing site is labeled in accordance with the requirements of this section. 2. Each pump or dispenser at a motor vehicle fuel dispensing site must: (a) Display the price, grade and octane rating, if applicable, of each motor vehicle fuel available at the pump or dispenser; (b) Include a label that complies with the applicable requirements of 16 C.F.R. Part 306 for each motor vehicle fuel available at the pump or dispenser; (c) If a reduced price is available for a motor vehicle fuel, including, without limitation, a difference in price based on the method of payment or a discount conditioned upon the sale of another product or service, display a sign or label explaining the conditions of the reduced price; (d) If the pump or dispenser is capable of dispensing and computing the price of motor vehicle fuel at more than one price, display the highest price of each grade of motor vehicle fuel available at the pump or dispenser before a customer takes any deliberate action that results in a reduced price being shown; and (e) If the pump or dispenser dispenses gasoline: (1) With an ethanol content that is: (I) Less than or equal to 10 percent by volume, include a label with the statement May contain up to 10% ethanol, which must be printed in block letters that are not less than one-fourth of an inch in height on a background that contrasts with the color of the letters; or (II) More than 10 percent by volume but not more than 15 percent by volume, include a label that complies with the requirements of 40 C.F.R. 1090.1510. (2) Containing an oxygenate other than ethanol, include a label that: (I) Indicates the type and maximum percent by volume of oxygenate contained in the gasoline; and (II) Includes a statement in substantially the following form: May contain up to (number)% (type of oxygenate). 3. If a pump or dispenser at a motor vehicle fuel dispensing site is unattended, the owner or operator shall post for public viewing at the site a sign or label that in a clear and conspicuous manner lists the name, address and telephone number of the owner or operator. 4. If a motor vehicle fuel dispensing site has a separate pump or dispenser for credit and cash transactions, each pump or dispenser must clearly indicate which form of payment is required to use the pump or dispenser. 5. If a pump or dispenser at a motor vehicle fuel dispensing site may be used for both credit and cash transactions, each pump or dispenser must: (a) Be labeled to indicate whether debit transactions are treated as a credit or cash transaction. Such a label may include, without limitation, cash/debit, debit=cash, credit/debit or debit=credit. (b) If the pump or dispenser is capable of computing: (1) Only one price, display the highest unit price and per unit discount rate. (2) Both a credit and cash price, display the credit surcharge rate or the cash discount rate. 6. Any label or information that is required by this section to be displayed on a pump or dispenser must be: (a) Posted on the top half of the front panel of each pump or dispenser; and (b) Clean, legible and visible to the public at all times.
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