(1) (a) On or before July 1, 2023, the board shall create and implement a public awareness and education campaign in order to educate consumers in Colorado regarding the options for obtaining health-care coverage. (b) (I) On or before September 1, 2023, the board shall use the public awareness and education campaign to educate consumers in Colorado on how to attain and retain health-care coverage based on their health-care needs and financial circumstances so they can access the health care they need. The campaign must include efforts to: (A) Improve health literacy among consumers in Colorado; (B) Assist consumers in Colorado who lose minimum essential coverage; and (C) Reduce the number of individuals eligible for health-care coverage who remain uninsured or without health-care coverage. (II) The campaign must include information about eligibility and costs where practicable. (c) The public awareness and education campaign must include marketing and outreach to help consumers in this state who, at the end of the COVID-19 public health emergency as declared and extended by the United States secretary of health and human services, are no longer eligible for benefits under the "Colorado Medical Assistance Act", articles 4, 5, and 6 of title 25.5, or the "Children's Basic Health Plan Act", article 8 of title 25.5, to understand coverage options and to transition to health-care coverage obtained through the exchange. (d) The board may use print or electronic media, written material, social media, direct mail, or any effective means of outreach to create awareness and educate consumers throughout the campaign. (2) The board shall annually report to the committee at the first scheduled meeting of the committee each calendar year starting in 2024. The board shall include in the report the following information: (a) The public awareness and education campaign activities of the board in the prior calendar year; (b) The amount of money spent on the campaign in the prior calendar year and a detailed accounting of how the money was spent; and (c) Any recommendations of the board concerning changes to the public awareness and education campaign and the continuation or repeal of the duties of the board concerning the campaign. (3) This section is repealed, effective December 31, 2028. The committee may report a bill to the legislative council of the general assembly pursuant to section 10-22-107 (5) to extend or eliminate the repeal date in this section.
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