Wisconsin Code § 995.15

Electronic vaping device directory
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(1) In this
section:
(a) “Department” means the department of revenue.
(b) “Electronic vaping device” has the meaning given in s.
134.65 (1a) (b).
(2) Subject to sub. (2m), no later than July 1, 2025, and annually thereafter, every manufacturer of electronic vaping devices
that are sold in this state, either directly by the manufacturer or

through a distributor, wholesaler, retailer, or similar intermediary, shall certify to the department, on a form and in the manner
prescribed by the department, that the manufacturer shall comply
with this section and that one of the following applies:
(a) The manufacturer has received a marketing authorization
or similar order for the electronic vaping device from the U.S.
food and drug administration pursuant to 21 USC 387j.
(b) The electronic vaping device was marketed in the United
States as of August 8, 2016, the manufacturer submitted a premarket tobacco product application for the electronic vaping device to the U.S. food and drug administration pursuant to 21 USC
387j on or before September 9, 2020, and either the application
remains under review by the U.S. food and drug administration or
a final decision on the application has not otherwise taken effect.
(c) The electronic vaping device contains hemp, as defined in
s. 94.55 (1), and does not contain nicotine.
(2m) The requirements of sub. (2) first apply to a manufacturer of an electronic vaping device that meets the description
provided under sub. (2) (c) on July 1, 2026.
(3) At the time a manufacturer of electronic vaping devices
submits the form under sub. (2), a manufacturer of electronic vaping devices shall submit, in the manner prescribed by the department, a form that separately lists each of the manufacturer’s electronic vaping devices that are available for sale in this state. The
manufacturer shall submit with the form, and in each year thereafter, a payment equal to the number of devices listed on the
form, multiplied by $500.
(4) The submissions to the department under subs. (2) and (3)
shall include a copy of the marketing authorization or similar order for the electronic vaping device issued by the U.S. food and
drug administration pursuant to 21 USC 387j, as provided under
sub. (2) (a), evidence that the pre-market tobacco product application for the electronic vaping device was submitted to the U.S.
food and drug administration, as provided under sub. (2) (b), and
a final decision on the application has not otherwise taken effect,
or a certificate of analysis from an independent laboratory showing that the electronic vaping device meets the description provided under sub. (2) (c).
(5) A manufacturer that is required to submit a certification
form under this section shall notify the department within 30
days of any material change to the information contained in the
certification form, including the issuance or denial of a marketing
authorization or similar order by the U.S. food and drug administration pursuant to 21 USC 387j, as provided under sub. (2) (a), or
any other order or action by the U.S. food and drug administration that affects the ability of the electronic vaping device to be
introduced or delivered into interstate commerce for commercial
distribution in the United States.
(6) Beginning September 1, 2025, the department shall maintain and make publicly available on its website a directory that
lists all electronic vaping device manufacturers and electronic vaping devices for which certification forms have been submitted
and shall update the directory at least monthly to ensure accuracy.
(7) (a) The department shall provide manufacturers notice
and an opportunity to cure deficiencies in the directory maintained under sub. (6) before removing manufacturers or electronic
vaping devices from the directory. The department may remove a
manufacturer or the manufacturer’s devices from the directory no
sooner than 15 business days after the date on which the department sends the manufacturer notice under this paragraph. The
department shall send the notice under this paragraph by email or
facsimile to the email address or facsimile number provided by
the manufacturer in the manufacturer’s most recent certification
submitted under this section.
(b) A manufacturer that receives notice under par. (a) has no
more than 15 business days to respond to the notice and provide
sufficient information, as determined by the department, in order
for the manufacturer or the manufacturer’s electronic vaping devices to remain in the directory maintained under sub. (6).
(c) A determination by the department to not include or to remove from the directory maintained under sub. (6) a manufacturer or an electronic vaping device shall be subject to review by
the filing of a civil action for prospective declaratory or injunctive
relief.
(8) If an electronic vaping device is removed from the directory maintained under sub. (6), each retailer, distributor, and
wholesaler that has such a device in its inventory shall remove the
device from its inventory no later than 21 days after the date on
which the device is removed from the directory and return the device to the manufacturer for disposal. After 21 days following removal from the directory, the electronic vaping devices of a manufacturer identified in the notice under sub. (7) (a) are subject to
seizure, forfeiture, and destruction, and may not be purchased or
sold in this state. The cost of such seizure, forfeiture, and destruction shall be borne by the person from whom the electronic
vaping devices are confiscated.
(9) (a) Subject to par. (d), beginning September 1, 2025, or
on the date that the department first makes the directory maintained under sub. (6) available for public inspection on its website, whichever is later, the department shall impose on each retailer who sells or offers for sale an electronic vaping device in
this state that is not included in the directory a forfeiture of
$1,000 per day for each electronic vaping device offered for sale
in violation of this section until each such device is no longer offered for sale in this state or until each such device is properly
listed on the directory pursuant to this section.
(b) Subject to par. (d), beginning September 1, 2025, or on the
date that the department first makes the directory maintained under sub. (6) available for public inspection on its website, whichever is later, the department shall impose on each manufacturer of
an electronic vaping device that is sold in this state, but not included in the directory a forfeiture of $1,000 per day for each
electronic vaping device offered for sale in violation of this section until each such device is no longer offered for sale in this
state or until each such device is properly listed on the directory
pursuant to this section.
(c) Any retailer, distributor, wholesaler, or manufacturer who
violates this section engages in an unfair and deceptive trade
practice in violation of s. 100.20.
(d) The department may not impose a forfeiture under par. (a)
or (b) for the sale or offering for sale of an electronic vaping device that meets the description provided under sub. (2) (c) before
September 1, 2026.
(10) Section 139.82, as it applies to records and inspections
under subch. III of ch. 139, applies to records and inspections under this section.
(11) (a) Any electronic vaping device sold, offered for sale,
or possessed for sale, in this state, in violation of this section shall
be deemed contraband and such devices shall be subject to
seizure in the manner provided under s. 139.40 for the seizure of
cigarettes. All electronic vaping devices that are seized as provided under this paragraph shall be destroyed and not resold.
(b) The duly authorized employees of the department have all
necessary police powers to prevent violations of this section.
(12) (a) Upon request by the secretary of revenue, the attorney general may represent this state or assist a district attorney in
prosecuting any case arising under this section.
(b) The state shall be entitled to recover the costs of investigation, expert witness fees, court costs, and reasonable attorney fees
for any action brought by the state to enforce this section.

(13) Section 995.12 (3), as it applies to an agent for service of
process under s. 995.12, applies to an agent for service of process
under this section.
(14) The department may promulgate rules to administer this
section.
(15) No later than July 1, 2026, and annually thereafter, the
department shall provide a report to the legislature, as provided
under s. 13.172 (2), regarding the status of the directory maintained under sub. (6), manufacturers and electronic vaping devices included in the directory, revenue and expenditures related
to administration of this section, and enforcement activities undertaken pursuant to this section.

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