Wisconsin Code § 95.11

Livestock branding
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(1) DEFINITIONS. As used in
this section:
(a) “Brand” means an identification mark which is burned,
tattooed or otherwise permanently marked onto livestock in accordance with department rules. A brand shall consist of a symbol, letter, or combinations of symbols, letters or numbers in a
specific location but does not include ear notches or similar disfigurement, a mark which is solely a numeral or a mark required
by law for official identification in disease control programs.
(b) “Livestock” means cattle and horses.
(2) ADOPTION AND USE. Any person may adopt an exclusive
brand by recording such brand under sub. (3).
(3) RECORDING; FEES. (a) Any person desiring to adopt any
brand, not the recorded brand of another person, shall forward to
the department a facsimile of the desired brand, together with a
written application and a recording fee. Upon receipt the department shall record the brand, unless the brand is of record as that
of some other person or conflicts with the recorded brand of any
person. If the brand does not qualify for recording, or there is a
conflict between applications received on the same date, the facsimile and fee shall be returned to the applicant. If the brand is
accepted, the ownership thereof shall vest from the date of filing.
(b) In 1984 and every 10th year thereafter, every owner of a
brand shall rerecord the brand according to department rules. At
the expiration of each recording period the department shall notify every owner of a brand at the owner’s address of record that
the brand has not been rerecorded and that the brand must be
rerecorded within 90 days. Failure to rerecord the brand is an
abandonment of the brand, and it can be recorded by another applicant thereafter.
(c) Any recorded brand is subject to transfer as personal property. Instruments evidencing transfer of a brand shall be recorded
by the department upon payment of a transfer fee.
(d) The fee for initial recording is $20, and for rerecording and
transfer is $10. When any brand is recorded, the owner is entitled
to one certified copy of the recorded brand. Additional certified
copies may be obtained upon the payment of $2 for each copy.
(4) SUIT BY OWNER. An owner of a recorded brand may sue
for injunctive relief and damages arising from an unauthorized
use of the owner’s brand on livestock and a judgment in the
owner’s favor may include costs and reasonable attorney fees.

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