The purposes of this chapter are: (1) To encourage improvement in the professional competence of insurance intermediaries; (2) To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state; (3) To preserve and encourage competition at the consumer level; (4) To limit the adverse effects of imperfect competition on the cost of insurance; and (5) To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655.
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