Wisconsin Code § 616.71

Motor club service; definitions
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As used in this
subchapter, unless the context or subject matter otherwise
requires:
(1) “Agent” means one who solicits the purchase of service
contracts, as herein defined, or transmits for another any such
contract, or application therefor, to or from the company, or acts
or aids in any manner in the delivery or negotiation of any such
contract, or in the renewal or continuance thereof.
(2) “Bail bond service” means any act by a company, as
herein defined, the purpose of which is to furnish to, or procure
for, any person accused of violation of any law of this state a cash
deposit, bond or other undertaking required by law in order that
the accused might enjoy personal freedom pending trial.
(3) “Buying and selling service” means any act by a company,
as herein defined, whereby the holder of a service contract with
any such company is aided in any way in the purchase or sale of
an automobile.
(4) “Commissioner” means the commissioner of insurance,
or the commissioner’s assistants or deputies, or other persons authorized to act for the commissioner.
(5) “Company” means any person, firm, partnership, company, association or corporation engaged in selling, furnishing or
procuring, as principal, for a consideration, motor club service.
(6) “Discount service” means any act by a company, as herein
defined, resulting in the giving of special discounts, rebates or reductions of price on gasoline, oil, repairs, parts, accessories or
service for motor vehicles, to holders of service contracts with
any such company.
(7) “Emergency road service” means any act by a company,
as herein defined, consisting of the adjustment, repair or replacement of the equipment, tires or mechanical parts of an automobile so as to permit it to be operated under its own power.
(8) “Financial service” means any act by a company, as
herein defined, whereby loans or other advances of money, with
or without security, are made to holders of service contracts with
any such company.
(9) “Insurance service” means any act by a company, as
herein defined, consisting of the selling or giving with a service
contract, as herein defined, or as a result of membership in or affiliation with a company, as herein defined, a policy of insurance
covering liability or loss by the holder of a service contract with
any such company as the result of injury to the person of such service contract holder following an accident resulting from the
ownership, maintenance, operation or use of a motor vehicle.
(10) “Legal service” means any act by a company, as herein
defined, consisting of the hiring, retaining, engaging or appointing of an attorney or other person to give professional advice to,
or represent, holders of service contracts with any such company,
in any court, as the result of liability incurred by the right of action accruing to the holder of a service contract as a result of the
ownership, operation, use or maintenance of a motor vehicle.
(11) “Map service” means any act by a company, as herein
defined, by which road maps are furnished without cost to holders of service contracts with any such company.
(12) “Motor club service” means the rendering, furnishing or
procuring of 3 or more of the following, to any person, in connection with that person’s ownership, operation, use, or maintenance, of a motor vehicle, in consideration of that person’s being
or becoming a member of, affiliated with or entitled to membership or other motor club service from any company rendering,
procuring or furnishing those services by virtue of any agreement
or understanding with any such company:
(a) Towing service.
(b) Emergency road service.
(c) Insurance service.
(d) Bail bond service.
(e) Legal service.
(f) Discount service.
(g) Financial service.
(h) Buying and selling service.
(i) Theft service.
(j) Map service.
(k) Touring service.
(13) “Service contract” means any written agreement
whereby any company, as herein defined, for a consideration,
promises to render, furnish, or procure for any other person,
whether that person is a member of such company or otherwise,
motor club service, as herein defined.
(14) “Theft service” means any act by a company, as herein
defined, the purpose of which is to locate, identify or recover a
motor vehicle, owned or controlled by the holder of a service contract with any such company, which has been, or may be, stolen,
or to detect or apprehend the person guilty of such theft.
(15) “Touring service” means any act by a company, as herein
defined, by which touring information is furnished without cost
to holders of service contracts with any such company.
(16) “Towing service” means any act by a company, as herein
defined, consisting of the drafting or moving of a motor vehicle
from one place to another under other than its own power.

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