Wisconsin Code § 553.22

Excluded franchises
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This chapter does not apply
to the offer or sale of the following franchises:
(1) Any relationship if the person described in the offer as a
franchisee, or any of the current directors or executive officers of
that person, has been in the type of business of the franchise relationship for more than 2 years and the parties anticipated, or
should have anticipated, at the time the agreement establishing
the franchise relationship was reached, that the sales arising from
the relationship would account for no more than 20 percent of the
gross sales revenue of the franchisee for a period of at least one
year after the franchisee begins selling the goods or services involved in the franchise.
(2) An association of producers of agricultural products authorized by 7 USC 291.
(3) An organization that is operated on a cooperative basis by
and for independent retailers and that sells goods at wholesale to,
or furnishes services primarily to, its members.

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