Wisconsin Code § 551.202

Exempt transactions
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The following transactions
are exempt from the requirements of ss. 551.301 to 551.306 and
551.504:
(1) An isolated nonissuer transaction, whether effected by or
through a broker-dealer or not.
(2) A nonissuer transaction by or through a broker-dealer registered or exempt from registration under this chapter, and a resale transaction by a sponsor of a unit investment trust registered
under the Investment Company Act of 1940, in a security of a
class that has been outstanding in the hands of the public for at
least 90 days if, at the date of the transaction, all of the following
apply:
(a) The issuer of the security is engaged in business, the issuer
is not in the organizational stage or in bankruptcy or receivership,
and the issuer is not a blank check, blind pool, or shell company
that has no specific business plan or purpose or has indicated that
its primary business plan is to engage in a merger or combination
of the business with, or an acquisition of, an unidentified person.
(b) The security is sold at a price reasonably related to its current market price.
(c) The security does not constitute the whole or part of an
unsold allotment to, or a subscription or participation by, the broker-dealer as an underwriter of the security or a redistribution.
(d) A nationally recognized securities manual or its electronic
equivalent designated by rule adopted or order issued under this
chapter or a record filed with the Securities and Exchange Commission that is publicly available contains all of the following:
1. A description of the business and operations of the issuer.
2. The names of the issuer’s executive officers and the names
of the issuer’s directors, if any.
3. An audited balance sheet of the issuer as of a date within
18 months before the date of the transaction or, in the case of a reorganization or merger when the parties to the reorganization or
merger each had an audited balance sheet, a pro forma balance
sheet for the combined organization.
4. An audited income statement for each of the issuer’s 2 immediately previous fiscal years or for the period of existence of
the issuer, whichever is shorter, or, in the case of a reorganization
or merger when each party to the reorganization or merger had
audited income statements, a pro forma income statement.
(e) Any of the following requirements is met:
1. The issuer of the security has a class of equity securities
listed on a national securities exchange registered under section 6
of the Securities Exchange Act of 1934 or designated for trading
on the National Association of Securities Dealers Automated
Quotation System.
2. The issuer of the security is a unit investment trust registered under the Investment Company Act of 1940.
3. The issuer of the security, including its predecessors, has
been engaged in continuous business for at least 3 years.
4. The issuer of the security has total assets of at least
$2,000,000 based on an audited balance sheet as of a date within
18 months before the date of the transaction or, in the case of a reorganization or merger when the parties to the reorganization or
merger each had such an audited balance sheet, a pro forma balance sheet for the combined organization.
(3) A nonissuer transaction by or through a broker-dealer registered or exempt from registration under this chapter in a security of a foreign issuer that is a margin security defined in regula-

tions or rules adopted by the Board of Governors of the Federal
Reserve System.
(4) A nonissuer transaction by or through a broker-dealer registered or exempt from registration under this chapter in an outstanding security if the guarantor of the security files reports with
the Securities and Exchange Commission under the reporting requirements of section 13 or 15 (d) of the Securities Exchange Act
of 1934 (15 USC 78m or 78o (d)).
(5) A nonissuer transaction by or through a broker-dealer registered or exempt from registration under this chapter in a security to which any of the following applies:
(a) The security is rated at the time of the transaction by a nationally recognized statistical rating organization in one of its 4
highest rating categories.
(b) The security has a fixed maturity or a fixed interest or dividend, if all of the following apply:
1. A default has not occurred during the current fiscal year or
within the 3 previous fiscal years, or during the existence of the
issuer and any predecessor if less than 3 fiscal years, in the payment of principal, interest, or dividends on the security.
2. The issuer is engaged in business, is not in the organizational stage or in bankruptcy or receivership, and is not and has
not been within the previous 12 months a blank check, blind pool,
or shell company that has no specific business plan or purpose or
has indicated that its primary business plan is to engage in a
merger or combination of the business with, or an acquisition of,
an unidentified person.
(6) A nonissuer transaction by or through a broker-dealer registered or exempt from registration under this chapter effecting an
unsolicited order or offer to purchase, but with respect to a nonissuer transaction involving a security that is not a federal covered
security the administrator may require by rule that the records of
the broker-dealer confirm that the order or offer to purchase was
unsolicited.
(7) A nonissuer transaction executed by a bona fide pledgee
without the purpose of evading this chapter.
(8) A nonissuer transaction by a federal covered investment
adviser with investments under management in excess of
$100,000,000 acting in the exercise of discretionary authority in
a signed record for the account of others.
(9) A transaction in a security, whether or not the security or
transaction is otherwise exempt, in exchange for one or more
bona fide outstanding securities, claims, or property interests, or
partly in such exchange and partly for cash, if the terms and conditions of the issuance and exchange or the delivery and exchange
and the fairness of the terms and conditions have been approved
by the administrator after a hearing.
(10) A transaction between the issuer or other person on
whose behalf the offering is made and an underwriter, or among
underwriters.
(11) A transaction in a note, bond, debenture, or other evidence of indebtedness secured by a mortgage or other security
agreement if all of the following apply:
(a) The note, bond, debenture, or other evidence of indebtedness is offered and sold with the mortgage or other security
agreement as a unit.
(b) A general solicitation or general advertisement of the
transaction is not made.
(c) A commission or other remuneration is not paid or given,
directly or indirectly, to a person not registered under this chapter
as a broker-dealer or as an agent.
(12) A transaction by an executor, administrator of an estate,
sheriff, marshal, receiver, trustee in bankruptcy, guardian, or
conservator.
(13) A sale or offer to sell to any of the following:
(a) An institutional investor.
(am) An accredited investor, as defined in Rule 501 (a)
adopted under the Securities Act of 1933 ( 17 CFR 230.501 (a)),
provided that prior to the sale in this state to an accredited investor described in Rule 501 (a) (5) or (6) adopted under the Securities Act of 1933, the seller files a consent to service of
process with the administrator in the form required under s.
551.611. Failure to file the consent as required is a cause for administrative action by the administrator under s. 551.604 but does
not result in the loss of this exemption. This consent is not required to be filed if any of the following apply:
1. The issuer of the securities to be sold has its principal
place of business or a majority of its full-time employees located
in this state.
2. The issuer or seller of the securities files or has previously
filed a consent to service of process with the administrator.
3. The seller is a broker-dealer or agent of the issuer registered under this chapter.
(ar) A certified investor, or a person whom the issuer reasonably believes is a certified investor at the time of the sale or offer
of the security, if all of the following apply:
1. The transaction meets the requirements of the federal exemption for intrastate offerings in section 3 (a) (11) of the Securities Act of 1933 (15 USC 77c (a) (11)) and Rule 147 adopted under the Securities Act of 1933 (17 CFR 230.147).
2. If the offer or sale of the security had been undertaken under an exemption specified in Rule 506 (a) to (c) adopted under
the Securities Act of 1933 (17 CFR 230.506 (a) to (c)), the transaction would not have been disqualified from the exemption under Rule 506 (d) adopted under the Securities Act of 1933 ( 17
CFR 230.506 (d)), except that the administrator may waive the requirement under this subdivision and authorize transactions in reliance on the exemption under this paragraph notwithstanding the
condition specified in this subdivision.
(b) A federal covered investment adviser.
(c) Any other person exempted by rule adopted or order issued under this chapter.
(14) (a) Subject to par. (b), any transaction pursuant to an offer directed by the offeror to not more than 25 persons in this state
excluding those persons designated in sub. (13) but including persons exempt under sub. (24), during any period of 12 consecutive
months whether or not the offeror or any of the offerees is then
present in this state if all of the following apply:
1. No general solicitation or general advertising is made in
connection with the offer to sell or sale of the securities unless it
has been permitted by the administrator.
2. No commission or other remuneration is paid or given, directly or indirectly, to a person other than a broker-dealer registered under this chapter or an agent registered under this chapter
for soliciting any person in this state other than those persons designated in sub. (13).
3. The offeror reasonably believes that all the purchasers in
this state, other than those designated in sub. (13), are purchasing
for investment.
(b) The administrator may by rule or order, as to any security
or transaction or any type of security or transaction, withdraw or
further condition this exemption, or increase or decrease the
number of offerees permitted, or waive the conditions in par. (a),
and may require reports of sales under this exemption.
(14m) (a) Any transaction pursuant to an offer directed by
the offeror to not more than 100 residents of this state, excluding
those persons designated in sub. (13) (a), (am), and (ar) but in-

cluding persons exempt under sub. (24), if all of the following
apply:
1. The issuer is a business entity that is organized under the
laws of this state and authorized to do business in this state, that
has its principal office in this state, and that has a majority of its
full-time employees working in this state.
2. No commission or other remuneration is paid or given, directly or indirectly, for any person’s participation in the offer or
sale of securities for the issuer unless the person is registered as a
broker-dealer or agent under this chapter.
3. No general solicitation or general advertising is made in
connection with the offer to sell or sale of the securities unless it
has been permitted by the administrator.
4. If the transaction had been undertaken under an exemption
specified in Rule 506 (a) to (c) adopted under the Securities Act
of 1933 ( 17 CFR 230.506 (a) to (c)), the transaction would not
have been disqualified from the exemption under Rule 506 (d)
adopted under the Securities Act of 1933 ( 17 CFR 230.506 (d)),
except that the administrator may waive the requirement under
this subdivision and authorize transactions in reliance on the exemption under this paragraph notwithstanding the condition
specified in this subdivision.
(b) The exemption under this subsection and the exemption
under sub. (27) may be used in conjunction with each other.
(15) A transaction under an offer to existing security holders
of the issuer, including persons that at the date of the transaction
are holders of convertible securities, options, or warrants, if a
commission or other remuneration, other than a standby commission, is not paid or given, directly or indirectly, for soliciting a security holder in this state and if, prior to any offer or sale of any
security that is not a federal covered security, the issuer files a notice specifying the terms of the offer, all other information that
the administrator by rule requires, and any additional information
reasonably related to the offering required to be filed by the administrator within 10 days after the filing date of the notice, and
the administrator does not by order disallow the exemption within
10 days after the date of filing the notice or, if additional information is required, within 10 days after the date of filing that
information.
(16) An offer to sell, but not a sale, of a security not exempt
from registration under the Securities Act of 1933 if all of the following apply:
(a) A registration or offering statement or similar record as required under the Securities Act of 1933 has been filed, but is not
effective, or the offer is made in compliance with Rule 165
adopted under the Securities Act of 1933 (17 CFR 230.165).
(b) A stop order of which the offeror is aware has not been issued against the offeror by the administrator or the Securities and
Exchange Commission, and an audit, inspection, or proceeding
that is public and that may culminate in a stop order is not known
by the offeror to be pending.
(17) An offer to sell, but not a sale, of a security exempt from
registration under the Securities Act of 1933 if all of the following apply:
(a) A registration statement has been filed under this chapter,
but is not effective.
(b) A solicitation of interest is provided in a record to offerees
in compliance with a rule adopted by the administrator under this
chapter.
(c) A stop order of which the offeror is aware has not been issued by the administrator under this chapter and an audit, inspection, or proceeding that may culminate in a stop order is not
known by the offeror to be pending.
(18) A transaction involving the distribution of the securities
of an issuer to the security holders of another person in connection with a merger, consolidation, exchange of securities, sale of
assets, or other reorganization to which the issuer, or its parent or
subsidiary and the other person, or its parent or subsidiary, are
parties.
(19) A rescission offer, sale, or purchase under s. 551.511.
(20) An offer or sale of a security to a person not a resident of
this state and not present in this state if the offer or sale does not
constitute a violation of the laws of the state or foreign jurisdiction in which the offeree or purchaser is present and is not part of
an unlawful plan or scheme to evade this chapter.
(21) Employees’ stock purchase, savings, option, profit-sharing, pension, or similar employees’ benefit plan, including any securities, plan interests, and guarantees issued under a compensatory benefit plan or compensation contract, contained in a
record, established by the issuer, its parents, its majority-owned
subsidiaries, or the majority-owned subsidiaries of the issuer’s
parent, for the participation of their employees including offers or
sales of such securities to all of the following:
(a) Directors; general partners; trustees, if the issuer is a business trust; officers; consultants; and advisors.
(b) Family members who acquire such securities from those
persons through gifts or domestic relations orders.
(c) Former employees, directors, general partners, trustees,
officers, consultants, and advisors if those individuals were employed by or providing services to the issuer when the securities
were offered.
(d) Insurance agents who are exclusive insurance agents of the
issuer, or the issuer’s subsidiaries or parents, or who derive more
than 50 percent of their annual income from those organizations.
(22) A transaction involving any of the following:
(a) A stock dividend or equivalent equity distribution,
whether the corporation or other business organization distributing the dividend or equivalent equity distribution is the issuer or
not, if nothing of value is given by stockholders or other equity
holders for the dividend or equivalent equity distribution other
than the surrender of a right to a cash or property dividend if each
stockholder or other equity holder may elect to take the dividend
or equivalent equity distribution in cash, property, or stock.
(b) An act incident to a judicially approved reorganization in
which a security is issued in exchange for one or more outstanding securities, claims, or property interests, or partly in such exchange and partly for cash.
(c) The solicitation of tenders of securities by an offeror in a
tender offer in compliance with Rule 162 adopted under the Securities Act of 1933 (17 CFR 230.162).
(23) A nonissuer transaction in an outstanding security by or
through a broker-dealer registered or exempt from registration
under this chapter, if the issuer is a reporting issuer in a foreign
jurisdiction designated by this subsection or by rule adopted or
order issued under this chapter; has been subject to continuous reporting requirements in the foreign jurisdiction for not less than
180 days before the transaction; and the security is listed on the
foreign jurisdiction’s securities exchange that has been designated
by this subsection or by rule adopted or order issued under this
chapter, or is a security of the same issuer that is of senior or substantially equal rank to the listed security or is a warrant or right
to purchase or subscribe to any of the foregoing. For purposes of
this subsection, Canada, together with its provinces and territories, is a designated foreign jurisdiction and The Toronto Stock
Exchange, Inc. and the TSX Venture Exchange, Inc. are designated securities exchanges. After an administrative hearing in
compliance with ch. 227, the administrator, by rule adopted or order issued under this chapter, may revoke the designation of a securities exchange under this subsection, if the administrator finds

that revocation is necessary or appropriate in the public interest
and for the protection of investors.
(24) Any offer or sale of its securities by an issuer, having its
principal office in this state, if the aggregate number of persons
holding directly or indirectly all of the issuer’s securities, after the
securities to be issued are sold, does not exceed 25, exclusive of
persons under sub. (13), if no commission or other remuneration
is paid or given directly or indirectly for soliciting any person in
this state, except to broker-dealers and agents licensed in this
state, and if no advertising is published unless it has been permitted by the division of securities.
(24m) Any offer or sale of its securities by an issuer to a resident of this state if all of the following apply:
(a) The issuer is a business entity that is organized under the
laws of this state and authorized to do business in this state, that
has its principal office in this state and that has a majority of its
full-time employees working in this state.
(b) The aggregate number of persons holding directly or indirectly all of the issuer’s securities, after the securities to be issued
are sold, does not exceed 100, exclusive of persons under sub.
(13) (a), (am), and (ar).
(c) No commission or other remuneration is paid or given, directly or indirectly, for soliciting any person in this state in connection with the offer to sell or sale of the securities, except to
broker-dealers and agents licensed in this state.
(d) No advertising is published in connection with the offer to
sell or sale of the securities unless it has been permitted by the division of securities.
(e) If the offer or sale of the security had been undertaken under an exemption specified in Rule 506 (a) to (c) adopted under
the Securities Act of 1933 (17 CFR 230.506 (a) to (c)), the transaction would not have been disqualified from the exemption under Rule 506 (d) adopted under the Securities Act of 1933 ( 17
CFR 230.506 (d)), except that the administrator may waive the requirement under this paragraph and authorize transactions in reliance on the exemption under this subsection notwithstanding
the condition specified in this paragraph.
(25) Any offer or sale of a preorganization subscription, if no
commission or other remuneration is paid or given directly or indirectly for soliciting any subscriber in this state and no advertising is published or circulated unless it has been permitted by the
division of securities, and if the subscription is not binding and
no payment is made by any subscriber until the securities subscribed for may legally be sold.
(26) An offer or sale of a security by an issuer if the offer or
sale is conducted in accordance with all of the following
requirements:
(a) The issuer of the security is a business entity with a principal place of business in this state and that is doing business in this
state.
(b) The transaction meets the requirements of the federal exemption for intrastate offerings in section 3 (a) (11) of the Securities Act of 1933 ( 15 USC 77c (a) (11)) and Rule 147A adopted
under the Securities Act of 1933 (17 CFR 230.147A).
(c) 1. Except as provided in subd. 2., the sum of all cash and
other consideration to be received for all sales of the security in
reliance on the exemption under this subsection, excluding sales
to any accredited investor, certified investor, or institutional investor, does not exceed the following amount:
a. If the issuer has not undergone and made available to each
prospective investor and the administrator the documentation resulting from a financial audit of its most recently completed fiscal
year which complies with generally accepted accounting principles, $1,000,000 subject to adjustment under s. 551.206, less the
aggregate amount received for all sales of securities by the issuer
within the 12 months before the first offer or sale made in reliance on the exemption under this subsection.
b. If the issuer has undergone and made available to each
prospective investor and the administrator the documentation resulting from a financial audit of its most recently completed fiscal
year which complies with generally accepted accounting principles, $2,000,000 subject to adjustment under s. 551.206, less the
aggregate amount received for all sales of securities by the issuer
within the 12 months before the first offer or sale made in reliance on the exemption under this subsection.
2. An offer or sale to an officer, director, partner, trustee, or
individual occupying similar status or performing similar functions with respect to the issuer or to a person owning 10 percent
or more of the outstanding shares of any class or classes of securities of the issuer does not count toward the monetary limitation in
subd. 1. a. and b.
(d) The issuer does not accept more than $10,000 from any
single purchaser unless the purchaser is an accredited investor or
certified investor.
(e) Except as provided in sub. (26m), the offering under this
subsection is made exclusively through one or more Internet sites
and each Internet site is registered with the division under s.
551.205 (1) (b).
(f) Not less than 10 days prior to the commencement of an offering of securities in reliance on the exemption under this subsection, the issuer files a notice with the administrator, in writing
or in electronic form as prescribed by the administrator, which
the administrator shall make available as an electronic document
on the department of financial institutions Internet site, containing all of the following:
1. A notice of claim of exemption from registration, specifying that the issuer will be conducting an offering in reliance on
the exemption under this subsection, accompanied by the filing
fee specified in s. 551.614 (1m).
2. A copy of the disclosure statement to be provided to
prospective investors in connection with the offering, containing
all of the following:
a. A description of the company, its type of entity, the address and telephone number of its principal office, its history, its
business plan, and the intended use of the offering proceeds, including any amounts to be paid, as compensation or otherwise, to
any owner, executive officer, director, managing member, or
other person occupying a similar status or performing similar
functions on behalf of the issuer.
b. The identity of all persons owning more than 10 percent of
the ownership interests of any class of securities of the company.
c. The identity of the executive officers, directors, managing
members, and other persons occupying a similar status or performing similar functions in the name of and on behalf of the issuer, including their titles and their prior experience.
d. The terms and conditions of the securities being offered
and of any outstanding securities of the company; the minimum
and maximum amount of securities being offered, if any; either
the percentage ownership of the company represented by the offered securities or the valuation of the company implied by the
price of the offered securities; the price per share, unit, or interest
of the securities being offered; any restrictions on transfer of the
securities being offered; and a disclosure of any anticipated future issuance of securities that might dilute the value of securities
being offered.
e. The identity of any person who has been or will be retained by the issuer to assist the issuer in conducting the offering
and sale of the securities, including any Internet site operator but
excluding persons acting solely as accountants or attorneys and

employees whose primary job responsibilities involve the operating business of the issuer rather than assisting the issuer in raising
capital.
f. For each person identified as required under subd. 2. e., a
description of the consideration being paid to the person for such
assistance.
g. A description of any litigation, legal proceedings, or pending regulatory action involving the company or its management.
h. The names and addresses, including the Uniform Resource
Locator, of each Internet site that will be used by the issuer to offer or sell securities under this subsection.
i. Any additional information material to the offering, including, if appropriate, a discussion of significant factors that
make the offering speculative or risky. This discussion shall be
concise and organized logically and may not be limited to risks
that could apply to any issuer or any offering.
3. An escrow agreement with a bank, savings bank, savings
and loan association, or credit union authorized to do business in
this state in which the investor funds will be deposited, providing
that all offering proceeds will be released to the issuer only when
the aggregate capital raised from all investors is equal to or
greater than the minimum target offering amount specified in the
business plan as necessary to implement the business plan and
that all investors may cancel their commitments to invest if that
target offering amount is not raised by the time stated in the disclosure document.
(g) The issuer is not, either before or as a result of the offering,
an investment company, as defined in section 3 of the Investment
Company Act of 1940 (15 USC 80a-3), or an entity that would be
an investment company but for the exclusions provided in section
3 (c) of the Investment Company Act of 1940 (15 USC 80a-3 (c)),
or subject to the reporting requirements of section 13 or 15 (d) of
the Securities Exchange Act of 1934 (15 USC 78m or 78o (d)).
(h) The issuer informs all prospective purchasers of securities
offered under this subsection that the securities have not been
registered under federal or state securities law and that the securities are subject to limitations on resale. The issuer shall display
the following legend conspicuously on the cover page of the disclosure document:
IN MAKING AN INVESTMENT DECISION, INVESTORS
MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING
THE MERITS AND RISKS INVOLVED. THESE SECURITIES HA VE NOT BEEN RECOMMENDED BY ANY FEDERAL OR STATE SECURITIES COMMISSION OR DIVISION OR OTHER REGULATORY AUTHORITY. FURTHERMORE, THE FOREGOING AUTHORITIES HA VE NOT
CONFIRMED THE ACCURACY OR DETERMINED THE
ADEQUACY OF THIS DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
THESE SECURITIES ARE SUBJECT TO RESTRICTIONS
ON TRANSFERABILITY AND RESALE AND MAY NOT BE
TRANSFERRED OR RESOLD EXCEPT AS PERMITTED BY
SUBSECTION (e) OF SEC RULE 147A (17 CFR 230.147A (e))
AS PROMULGATED UNDER THE SECURITIES ACT OF
1933, AS AMENDED, AND THE APPLICABLE STATE SECURITIES LAWS, PURSUANT TO REGISTRATION OR EXEMPTION THEREFROM. INVESTORS SHOULD BE
AWARE THAT THEY WILL BE REQUIRED TO BEAR THE
FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME.
(i) The issuer requires each purchaser to certify in writing or
electronically as follows:
I UNDERSTAND AND ACKNOWLEDGE THAT:
I am investing in a high-risk, speculative business venture. I
may lose all of my investment, or under some circumstances
more than my investment, and I can afford this loss.
This offering has not been reviewed or approved by any state
or federal securities commission or division or other regulatory
authority and that no such person or authority has confirmed the
accuracy or determined the adequacy of any disclosure made to
me relating to this offering.
The securities I am acquiring in this offering are illiquid, that
there is no ready market for the sale of such securities, that it may
be difficult or impossible for me to sell or otherwise dispose of
this investment, and that, accordingly, I may be required to hold
this investment indefinitely.
I may be subject to tax on my share of the taxable income and
losses of the company, whether or not I have sold or otherwise
disposed of my investment or received any dividends or other distributions from the company.
.... (Signature)
(j) The issuer obtains from each purchaser of a security offered under this subsection evidence that the purchaser is a resident of this state and, if applicable, is an accredited investor or
certified investor.
(k) All payments for purchase of securities offered under this
subsection are directed to and held by the financial institution
specified in par. (f) 3. The bank or depository institution shall
notify the administrator of the receipt of payments for securities.
This information shall be confidential as provided in s. 551.607
(2) (g).
(L) The issuer of securities offered under this subsection provides a copy of the disclosure document provided to the administrator under par. (f) 2. to each prospective investor at the time the
offer of securities is made to the prospective investor.
(m) No offer or sale of a different class or series of security
has been made by the issuer in reliance on the exemption under
this subsection or sub. (27) during the immediately preceding 12month period.
(n) If the offer or sale of the security had been undertaken under an exemption specified in Rule 506 (a) to (c) adopted under
the Securities Act of 1933 (17 CFR 230.506 (a) to (c)), the transaction would not have been disqualified from the exemption under Rule 506 (d) adopted under the Securities Act of 1933 ( 17
CFR 230.506 (d)), except that the administrator may waive the requirement under this paragraph and authorize transactions in reliance on the exemption under this subsection notwithstanding
the condition specified in this paragraph.
(26m) (a) An offer to sell, but not a sale, of a security by an
issuer if, subject to par. (b), the offer is conducted in accordance
with all of the following requirements:
1. The offer contains information required in the solicitation
of interest form prescribed by the division and is made by or on
behalf of the issuer by means of a newspaper publication, scripted
media broadcast, Internet posting, or delivery of notices to be
published or other documents, for the sole purpose of soliciting
an indication of interest from prospective purchasers in receiving
a prospectus, private placement memorandum, or equivalent disclosure document for the security.
2. The issuer intends that sales of the security be made pursuant to the exemption under sub. (26).
3. Prior to the initial solicitation of interest made under this
subsection, the offeror files with the division a completed solicitation of interest form, as prescribed by the division, together
with any other materials to be used to conduct solicitations of interest, including the script of any broadcast to be made, any information to be posted on the Internet, and a copy of any notice to be
published. Any amendments to the solicitation of interest form
or to any related materials used to conduct solicitations shall be

filed with the division not later than the date of their first use.
Any written or posted document under this subdivision may include a coupon, or digital form, returnable to the issuer indicating
interest in a potential offering and revealing the name, address,
electronic mail address, and telephone number of the prospective
purchaser.
4. The text of any published notice or script for broadcast,
any information to be posted on the Internet, and any printed material delivered in any solicitation of interest under this subsection begins with the disclosures and information required in, and
in the format of, the solicitation of interest form prescribed by the
division.
5. The offeror does not know, and in the exercise of reasonable care could not know, that any of the issuer’s officers, directors, general partners, controlling persons, or affiliates are or
would be disqualified from use of the registration exemption under this subsection.
6. No solicitation of interest pursuant to this subsection is
made after the filing of materials required for the exemption under sub. (26).
7. No sales of the securities that are the subject of solicitations of interest under this subsection are made until 20 calendar
days after the last delivery of a solicitation of interest document,
scripted media broadcast, Internet post, or other media publication. For purposes of this subdivision, the last delivery date for
solicitations of interest by means of the Internet is the last day on
which a digital form is available for a prospective purchaser’s response indicating interest.
8. During the solicitation of interest period, neither the issuer
nor any person acting on its behalf accepts or solicits money, subscriptions, or commitments to purchase securities.
(b) A failure to comply with any of the requirements for exemption under par. (a) does not result in the loss of the exemption
under this subsection for any offer to a particular person if the offeror demonstrates that all of the following apply:
1. The failure to comply did not pertain to a requirement directly intended to protect that particular person.
2. The failure to comply was insignificant with respect to the
offering as a whole.
3. A good faith and reasonable attempt was made to comply
with all requirements under par. (a).
(27) An offer or sale of a security by an issuer if the offer or
sale is conducted in accordance with all of the following
requirements:
(a) The issuer of the security is a business entity with a principal place of business in this state and that is doing business in this
state.
(b) The transaction meets the requirements of the federal exemption for intrastate offerings in section 3 (a) (11) of the Securities Act of 1933 ( 15 USC 77c (a) (11)) and Rule 147A adopted
under the Securities Act of 1933 (17 CFR 230.147A).
(c) 1. Except as provided in subd. 2., the sum of all cash and
other consideration to be received for all sales of the security in
reliance on the exemption under this subsection, excluding sales
to any accredited investor, certified investor, or institutional investor, does not exceed the following amount:
a. If the issuer has not undergone and made available to each
prospective investor and the administrator the documentation resulting from a financial audit of its most recently completed fiscal
year which complies with generally accepted accounting principles, $1,000,000 subject to adjustment under s. 551.206, less the
aggregate amount received for all sales of securities by the issuer
within the 12 months before the first offer or sale made in reliance on the exemption under this subsection.
b. If the issuer has undergone and made available to each
prospective investor and the administrator the documentation resulting from a financial audit of its most recently completed fiscal
year which complies with generally accepted accounting principles, $2,000,000 subject to adjustment under s. 551.206, less the
aggregate amount received for all sales of securities by the issuer
within the 12 months before the first offer or sale made in reliance on the exemption under this subsection.
2. An offer or sale to an officer, director, partner, trustee, or
individual occupying similar status or performing similar functions with respect to the issuer or to a person owning 10 percent
or more of the outstanding shares of any class or classes of securities of the issuer does not count toward the monetary limitation in
subd. 1. a. and b.
(d) The issuer does not accept more than $10,000 from any
single purchaser unless the purchaser is an accredited investor or
certified investor.
(e) No commission or other remuneration is paid or given, directly or indirectly, for any person’s participation in the offer or
sale of securities for the issuer unless the person is registered as a
broker-dealer or agent under this chapter. This paragraph does
not apply if the offer or sale of the security is to a certified
investor.
(f) No general solicitation or general advertising is made in
connection with the offer to sell or sale of the securities unless it
has been permitted by the administrator.
(g) All funds received from investors are deposited into a
bank, savings bank, savings and loan association, or credit union
authorized to do business in this state, and all the funds are used
in accordance with representations made to investors.
(h) Before the 101st offer of the security, the issuer provides a
notice to the administrator in writing or in electronic form, accompanied by the filing fee specified in s. 551.614 (1m). The administrator shall prescribe the form required for the notice and
make the form available as an electronic document on the department of financial institutions Internet site. Notwithstanding s.
551.204 (1) and (3), the notice shall be limited to all of the
following:
1. Stating that the issuer is conducting an offering in reliance
on the exemption under this subsection.
2. Identifying the names and addresses of all of the following
persons:
a. The issuer.
b. All persons who will be involved in the offer or sale of securities on behalf of the issuer.
c. The bank, savings bank, savings and loan association, or
credit union in which investor funds will be deposited.
(i) The issuer is not, either before or as a result of the offering,
an investment company, as defined in section 3 of the Investment
Company Act of 1940 (15 USC 80a-3), or subject to the reporting
requirements of section 13 or 15 (d) of the Securities Exchange
Act of 1934 (15 USC 78m or 78o (d)).
(j) The issuer informs all purchasers that the securities have
not been registered under this chapter and makes the disclosures
required under subsection (f) of Rule 147A adopted under the Securities Act of 1933 (17 CFR 230.147A (f)).
(k) No offer or sale of a different class or series of security has
been made by the issuer in reliance on the exemption under this
subsection or sub. (26) during the immediately preceding 12month period.
(L) If the offer or sale of the security had been undertaken under an exemption specified in Rule 506 (a) to (c) adopted under
the Securities Act of 1933 (17 CFR 230.506 (a) to (c)), the transaction would not have been disqualified from the exemption un-

der Rule 506 (d) adopted under the Securities Act of 1933 ( 17
CFR 230.506 (d)), except that the administrator may waive the requirement under this paragraph and authorize transactions in reliance on the exemption under this subsection notwithstanding
the condition specified in this paragraph.

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