Wisconsin Code § 480.01

Definitions
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In this chapter:
(1) “Auction” means a sale transaction conducted by means
of oral or written exchanges between an auctioneer and prospective purchasers of goods or real estate that consist of a series of
invitations made by the auctioneer to the prospective purchasers
for offers for the purchase of goods or real estate and that culminate in the acceptance by the auctioneer of the highest or most favorable offer made by one of the prospective purchasers.
(2) “Auction company” means a person who manages an auction or who has primary responsibility for handling sales proceeds, downpayments, earnest money deposits or other trust
funds received by an auctioneer, the person’s principal or any
other person at or as a result of an auction.
(3) “Auction company representative” means:
(a) If the auction company is an individual, that individual.
(b) If the auction company is a partnership, association or corporation, any partner of the partnership, officer or director of the
association or officer or director of the corporation.
(4) “Auctioneer” means an individual who engages in, or who
by advertising or otherwise holds himself or herself out as being
available to engage in, the calling for and the recognition and acceptance of offers for the purchase of goods or real estate at an
auction.
(5) “Board” means the auctioneer board.
(6) “Registrant” means a person who is registered under this
chapter.

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