Wisconsin Code § 424.401

Cancellation by customer
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(1) Following the
sale of any insurance product under s. 422.202 (2s) (a) 2., including insurance described in s. 424.301 (1m), or, if for a term of
more than one year, any future service or motor club service contracts under s. 422.202 (2s) (a) 3. , the customer has the right to
cancel the products or contracts until 30 days after the insurance
policy, future service contract or motor club service contract is
mailed or otherwise delivered to the customer. The creditor shall
provide the customer a notice in duplicate in the form set forth in
subs. (2) and (3).
(2) The notice required by sub. (1) shall be in substantially
the following form:
CUSTOMER’S RIGHT TO CANCEL OPTIONAL ....
(INSURANCE, FUTURE SERVICE CONTRACT
 OR MOTOR CLUB SERVICE CONTRACT)
You may cancel the optional .... (insurance, future service contract or motor club service contract) which you purchased and financed through .... (name and address of lender) on .... (date). To
cancel, you must mail or deliver a written notice to us before midnight of the 30th day after the date this .... (insurance policy or
service contract) was mailed or otherwise delivered to you.
If you wish, you may use this page as your written notice by
writing “I hereby cancel this .... (insurance or service contract)”
and adding your name, address and the date. This page and the
original .... (policy or contract) must be sent or delivered to us before midnight on the 30th day after the date the .... (insurance policy or service contract) was mailed or otherwise delivered to you.
Keep the copy of this page for your records.

If you cancel this .... (insurance or service contract), you may
elect to receive either a check for the .... (insurance premiums or
service contract charges), or a credit against your loan balance in
the amount of the .... (insurance premiums or service contract
charges) plus the amount of applicable finance charge. Check
which of the following you elect:
1. .... I want you to send me a check in the amount of $....
(amount of insurance premiums or service contract charges) for
the .... (insurance premiums or service contract charges).
2. .... I want you to credit my loan balance in the amount of
$.... (amount of insurance premiums or service contract charges),
which is the amount of the .... (insurance premiums or service
contract charges), plus the amount of applicable finance charge.
(3) A creditor may elect to provide only a credit to a customer
who cancels insurance or a service contract under this section. If
a creditor so elects, the creditor shall delete the last paragraph of
the notice under sub. (2) and shall substitute the following: “If
you cancel this .... (insurance or service contract), we will credit
your loan balance in the amount of $.... (amount of insurance premiums or service contract charges), which is the amount of $....
(insurance premiums or service contract charges), plus the
amount of applicable finance charge.”
(4) Any person who cancels insurance or a service contract
within the 30-day period under sub. (1) is entitled to a credit or
payment under s. 424.402. Any insurance policy or service contract covered by the notice is void as of the date of purchase upon
mailing or delivery of the notice of cancellation by the customer
and all rights under the policy or contract shall terminate. The
creditor shall promptly provide the customer with a refund or
credit, as applicable, even if the original policy or contract does
not accompany the notice of cancellation.
(5) A violation of this section is subject to s. 425.303.
(6) This section does not apply to portable electronics insurance, as defined in s. 632.975 (1) (e).

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