Wisconsin Code § 424.301

Restrictions on property insurance
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(1) A
creditor may not contract for a separate charge or receive a separate charge for insurance against loss of or damage to property in
which the creditor holds a security interest or to property leased
under a motor vehicle consumer lease unless all of the following
conditions are met:
(a) The insurance covers a substantial risk of loss or damage
to property which is allowable collateral under s. 422.417 for the
credit transaction.
(b) The amount of the insurance does not exceed any of the
following:
1. The actual cash value or stated value of any motor vehicle,
manufactured home, or mobile home in which the creditor holds
a security interest.
2. The cash value or replacement value of any property in
which the creditor holds a purchase money security interest.
3. The stated amount of the customer’s credit line if the purchase money security interest secures transactions pursuant to an
open-end credit plan.
5. In any other transaction, the total payments or, if the transaction is for a term of 49 months or more, the amount financed.
(c) The term of the insurance is reasonable in relation to the
terms of credit.
(1m) The limitations of subs. (1) and (2) and s. 422.202 (1)
(b) do not apply to property insurance on some or all of the property in which the creditor holds a security interest if the creditor
does not require any insurance on the property and if the creditor
is not designated a loss payee in the policy. Subsection (3) does
not apply to a credit transaction solely to finance the purchase of
such property insurance.
(2) The term of the insurance is reasonable if it is customary
and does not extend substantially beyond a scheduled maturity.
(3) A creditor may not contract for or receive a separate
charge for insurance against loss of or damage to property unless
the amount financed exclusive of charges for the insurance is
$800 or more, and the value of the property is $800 or more.
(4) (a) A creditor may not contract for or receive a separate
charge for insurance against loss of or damage to the customer’s
property in which the creditor does not hold a security interest if
any of the following apply:
1. The creditor sells the customer insurance described in sub.
(1) covering some or all of the same property, except as provided
in sub. (1m).
2. The amount of the insurance exceeds the amount by which
the value of the property exceeds the amount of insurance against
loss or damage to the property which the customer has in force at
the time the consumer credit transaction is consummated.
(b) If the customer purchases property insurance in addition
to that already in force, the value of the customer’s property shall
be verified by the customer’s written statement or an appraisal or
a bill of sale.
(5) A violation of this section is subject to s. 425.303.

(6) This section does not apply to portable electronics insurance, as defined in s. 632.975 (1) (e).

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