Wisconsin Code § 409.320

Buyer of goods
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(1) BUYER IN ORDINARY
COURSE OF BUSINESS. Except as otherwise provided in sub. (5), a
buyer in ordinary course of business, other than a person buying
farm products from a person engaged in farming operations, takes
free of a security interest created by the buyer’s seller, even if the
security interest is perfected and the buyer knows of its existence.
(2) BUYER OF CONSUMER GOODS. Except as otherwise provided in sub. (5), a buyer of goods from a person who used or
bought the goods for use primarily for personal, family, or household purposes takes free of a security interest, even if perfected, if
the buyer buys:
(a) Without knowledge of the security interest;
(b) For value;
(c) Primarily for the buyer’s personal, family, or household
purposes; and
(d) Before the filing of a financing statement covering the
goods.
(3) EFFECTIVENESS OF FILING FOR SUB. (2). To the extent that
it affects the priority of a security interest over a buyer of goods
under sub. (2), the period of effectiveness of a filing made in the
jurisdiction in which the seller is located is governed by s.
409.316 (1) and (2).
(4) BUYER IN ORDINARY COURSE OF BUSINESS AT WELLHEAD
OR MINEHEAD. A buyer in ordinary course of business buying oil,
gas, or other minerals at the wellhead or minehead or after extraction takes free of an interest arising out of an encumbrance.
(5) POSSESSORY SECURITY INTEREST NOT AFFECTED. Subsections (1) and (2) do not affect a security interest in goods in the
possession of the secured party under s. 409.313.

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