Wisconsin Code § 402.715

Buyer’s incidental and consequential damages
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(1) Incidental damages resulting from the seller’s breach
include expenses reasonably incurred in inspection, receipt,
transportation and care and custody of goods rightfully rejected,
any commercially reasonable charges, expenses or commissions
in connection with effecting cover and any other reasonable expense incident to the delay or other breach.
(2) Consequential damages resulting from the seller’s breach
include:
(a) Any loss resulting from general or particular requirements
and needs of which the seller at the time of contracting had reason to know and which could not reasonably be prevented by
cover or otherwise; and
(b) Injury to person or property proximately resulting from
any breach of warranty.
Litigation expenses are not recoverable under this section. Murray v. Holiday
Rambler, Inc., 83 Wis. 2d 406, 265 N.W.2d 513 (1978).
Interest charges are proper incidental damages. A punitive damages award was
upheld. Owens v. Meyer Sales Co., 129 Wis. 2d 491 , 385 N.W.2d 234 (Ct. App.
1986).
The economic loss doctrine, when it applies, bars recovery in tort for damages resulting from a product not performing as intended, including damages to the product
itself or economic losses caused by the defective product. The economic loss doctrine does not bar the recovery of damages for injury to persons or other property resulting from a defective product; in fact sub. (2) (b) specifically allows it when
caused by a breach of warranty. City of Stoughton v. Thomasson Lumber Co., 2004
WI App 6, 269 Wis. 2d 339, 675 N.W.2d 487, 02-2192.
Discussing damages. Afram Export Corp. v. Metallurgiki Halyps, S.A., 772 F.2d
1358 (1985).
Sub. (2) makes clear that lost profits from future sales anticipated by the buyer of
which the seller had reason to know fall well within the definition of consequential
damages as applied to a contract for delivery and sale of goods. Dental Health Products, Inc. v. Sunshine Cleaning General Services, Inc., 657 F. Supp. 3d 1151 (2023).

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