(1) The department shall allow snowmobile clubs to erect signs that advertise nearby businesses along snowmobile trails on land under the department’s jurisdiction as provided under this section. (2) The department shall enter into an agreement with an interested snowmobile club that allows the club to erect eligible signs containing advertising of private businesses along snowmobile trails on land under the department’s jurisdiction. A sign is eligible if it meets all of the following standards: (a) The sign advertises only businesses that offer fuel, food, vehicle servicing, or lodging and that are accessible by snowmobile. (b) The sign is placed only at a trail intersection. (c) The sign contains only the following information: 1. The name of the business. 2. The type of service provided. 3. The distance to the business. 4. An arrow showing the direction to the business. (d) The sign meets all other requirements for guide signs along a snowmobile trail. (e) The sign is erected and maintained by the snowmobile club. (2m) The department and a snowmobile club may negotiate the inclusion in the agreement under sub. (2) of provisions relating to the erection and removal of signs. (3) The department may not charge a snowmobile club a fee as a condition of entering into the agreement under sub. (2). (4) All of the following are exempt from subch. IV of ch. 16: (a) An agreement between the department and a snowmobile club under sub. (2). (b) Advertising on a sign in conformity with the standards under sub. (2).
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