(1) In this section: (a) “Agent” means an authorized person who acts on behalf of or at the direction of another person. (b) “Insurer” has the meaning given in s. 600.03 (27). (c) “Personal identifier” has the meaning given in s. 85.103 (1). (d) “State authority” has the meaning given in s. 19.62 (8). (2) In providing copies under s. 19.35 (1) (a) of any written information collected or prepared under this chapter which consists in whole or in part of the personal identifiers of 10 or more persons, the department may not disclose a personal identifier of any person who has made a designation under s. 85.103 (2) or (3). (3) Subsection (2) does not apply to any of the following: (a) A law enforcement agency, a state authority, a district attorney, a driver licensing agency of another jurisdiction, a federal governmental agency, or the commission to perform a legally authorized function. (b) An insurer authorized to write property and casualty or life, disability or long-term care insurance in this state or an agent of the insurer, if the insurer or agent uses the personal identifiers for purposes of issuing or renewing a policy and related underwriting, billing or processing or paying a claim. Notwithstanding sub. (5), no insurer, or agent of an insurer, may disclose to another person for marketing purposes any personal identifier received under this paragraph. (5) Any person who has received under sub. (3) a personal identifier of any person who has made a designation under s. 85.103 (2) or (3) shall keep the personal identifier confidential and may not disclose it except for a purpose applicable to that person under sub. (3). (6) (a) Any person who discloses a personal identifier in violation of this section may be required to forfeit not more than $500 for each violation. (b) Any person who requests or obtains a personal identifier from the department under this section under false pretenses may be required to forfeit not more than $500 for each violation. (c) Paragraphs (a) and (b) do not apply to a legal custodian under s. 19.33 of the department.
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