Melvin youth tobacco prevention and education program. From the moneys distributed under s. 255.15 (3) (b), the department shall administer the Thomas T. Melvin youth tobacco prevention and education program, with the primary purpose of reducing the use of cigarettes and tobacco products by minors. The department shall award grants for the following purposes: (1) Community education provided through local community initiatives. (2) A multimedia education campaign directed at encouraging minors not to begin using tobacco, motivating and assisting adults to stop using tobacco and changing public opinion on the use of tobacco. (3) Public education through grants to schools to expand and implement curricula on tobacco education. (4) Research on methods by which to discourage use of tobacco. (5) Evaluation of the program under this section.
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