(1) If the department produces a brochure for a specific state park that includes information about the state park that is not solely a map of the park, the department shall also include in the brochure information on Lyme disease, how to prevent tick bites, and that visitors are encouraged to check for ticks after visiting the park. (2) Annually in the month of May, in connection with Lyme Disease Awareness Month, the department shall conduct a Lyme disease awareness campaign with the goal of raising awareness of Lyme disease, informing on how to prevent tick bites, and encouraging people to check for ticks after spending time outdoors. The campaign shall use some combination of digital platforms, including the department’s Internet site, social media, and digital newsletters, and print platforms, including the Wisconsin natural resources magazine.
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