Wisconsin Code § 218.0132

Termination provisions
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(1) (a) For purposes
of s. 218.0116 (1) (i), the termination, cancellation or discontinuation of a motor vehicle line make will be considered to be the
cancellation or failure to renew the franchise of a motor vehicle
dealer or distributor of that line make even if that line make is
part of an agreement that includes other line makes.
(b) Notwithstanding par. (a), a manufacturer, importer or distributor may change, add or delete models, specifications, model
names, numbers or identifying marks or similar characteristics of
motor vehicles that it markets without effecting a cancellation or
failure to renew a franchise.
(2) The cancellation or nonrenewal of a franchise shall not be
a violation of s. 218.0116 (1) (i) if all of the following requirements are met:
(a) The motor vehicle dealer or distributor is given notice at
least 6 months before the effective date of the cancellation or
nonrenewal.
(b) The manufacturer, importer or distributor contemporaneously cancels or fails to renew every franchise for the same line
make granted to any dealer or distributor in the United States or,
in the case of a franchise relating to a line make that is sold or distributed in less than 13 states of the United States, the manufacturer, importer or distributor contemporaneously cancels or fails
to renew every franchise for the same line make granted to any
dealer or distributor in this state.
(c) If the franchisee is a motor vehicle dealer, the dealer receives the termination benefits under s. 218.0133.
(d) The manufacturer, importer or distributor does any of the
following:
1. Offers or causes to be offered to the motor vehicle dealer
or distributor a replacement franchise with reasonable terms and
conditions.
2. Compensates the dealer or distributor for the actual pecuniary loss caused by the franchise cancellation or nonrenewal. In
determining the actual pecuniary loss, the value of any continued
service or parts business available to the dealer or distributor for
the line make covered by the franchise shall be considered. If the
dealer or distributor and the manufacturer, importer or distributor
cannot agree on the amount of compensation to be paid under this
subdivision, either may file a declaratory judgment action in a
court of competent jurisdiction.

3. Establishes, in a proceeding brought by the dealer or distributor alleging that the cancellation or nonrenewal violates s.
218.0116 (1) (i), that the continued distribution of the line make
in the United States would cause it economic loss and that, after
the effective date of the franchise cancellation or nonrenewal, neither the manufacturer, importer or distributor nor any owner, assignee or licensee of the trademarks or service marks used for the
purpose of designating, making known or distinguishing the line
make covered by the franchise will use the trademarks or service
marks, either alone or in conjunction with other marks, in designating, making known or distinguishing any line make of motor
vehicle sold or distributed in the United States.
4. If the franchise relates to a line make that is sold or distributed in less than 13 states of the United States, establishes, in a
proceeding brought by the dealer or distributor alleging that the
cancellation or nonrenewal violates s. 218.0116 (1) (i) all of the
following:
a. That the continued distribution of the line make in this
state would cause it economic loss.
b. That after the effective date of the franchise cancellation
or nonrenewal, neither the manufacturer, importer or distributor
nor any owner, assignee or licensee of the trademarks or service
marks used for the purpose of designating, making known or distinguishing the line make covered by the franchise will use those
trademarks or service marks, either alone or in conjunction with
other marks, in designating, making known or distinguishing any
line make of motor vehicle sold or distributed in this state, except
that, if the line make covered by the franchise has been first distributed in this state less than 2 years before the effective date of
the cancellation or nonrenewal, those trademarks and service
marks may be used in this state after 6 years from the effective
date of the cancellation or nonrenewal.
5. Establishes in a proceeding brought by the dealer or distributor alleging that the cancellation or nonrenewal violates s.
218.0116 (1) (i) all of the following:
a. That the continued distribution of the line make in this
state is prohibited by law or by an order of a court or agency with
jurisdiction to issue the order.
b. That the continued distribution of the line make in this
state cannot be made to comply with the law or order through the
reasonable efforts of the manufacturer, importer or distributor.
c. That after the effective date of the franchise cancellation or
nonrenewal, neither the manufacturer, importer or distributor nor
any owner, assignee or licensee of the trademarks or service
marks used for the purpose of designating, making known or distinguishing the line make covered by the franchise will use those
trademarks or service marks, either alone or in conjunction with
other marks, in designating, making known or distinguishing any
comparable line make of motor vehicle sold or distributed in this
state.

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