Wisconsin Code § 186.03

Use of name exclusive
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(1) LIMITS. A person
may not use a name containing the phrase “credit union”, represent itself as a credit union or conduct business as a credit union
unless the person is any of the following:
(a) A credit union.
(b) An association of credit unions.
(c) An organization, association or corporation whose membership or ownership is primarily confined or restricted to credit
unions.
(2) USE REQUIRED. A credit union shall use the phrase
“credit union” in its corporate name.
(3) NAME APPROVAL. The office of credit unions shall approve a credit union’s name before the name is officially adopted.
A credit union may not adopt the name of another credit union
doing business in this state.
(4) PENALTY. Whoever violates this section may be fined not
more than $5,000.

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