Wisconsin Code § 179.0114

Permitted names
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(1) The name of a limited
partnership may contain the name of any partner.
(2) The name of a limited partnership that is not a limited liability limited partnership must contain the words “limited partnership,” or a variation of these words that differs only with respect to the capitalization of letters, or the abbreviation “LP” or a
variation of this abbreviation that differs only with respect to capitalization of letters or punctuation, and may not contain the
phrase “limited liability limited partnership,” or a variation of
these words that differs only with respect to the capitalization of
letters, or the abbreviation “LLLP” or a variation of this abbreviation that differs only with respect to capitalization of letters or
punctuation.
(3) The name of a limited liability limited partnership must
contain the phrase “limited liability limited partnership,” or a
variation of these words that differs only with respect to the capitalization of letters, or the abbreviation “LLLP” or a variation of
this abbreviation that differs only with respect to capitalization of
letters or punctuation, and may not contain the words “limited
partnership” other than in the phrase “limited liability limited
partnership” or the abbreviation “LP” other than in the abbreviation “LLLP.”
(4) The name of a limited partnership, and the name under
which a foreign limited partnership may register to do business in
this state, must be distinguishable on the records of the department from all of the following:
(a) Any name of an existing person whose formation required
the filing of a record by the department and which is not at the
time administratively dissolved.
(b) Any name of a limited liability partnership whose statement of qualification is in effect.
(c) Any name under which a person is registered to do business in this state by a filing of a record by the department.
(d) Any name that is reserved under s. 179.0115 or other law
of this state providing for the reservation of a name by a filing of
a record by the department.
(e) Any name that is registered under s. 179.0116 or other law
of this state providing for the registration of a name by a filing of
a record by the department.
(4m) A limited partnership or foreign limited partnership
may apply to the department for authorization to use in this state
a name that is not distinguishable upon the records of the department from one or more of the names described in sub. (4). The
department shall authorize use of the name applied for if any of
the following occurs:
(a) The corporation, limited liability company, nonstock corporation, limited partnership, limited liability partnership, foreign limited partnership, general cooperative association, or limited cooperative association that has or has registered or reserved
the name consents in writing to the use and submits an undertaking in a form satisfactory to the department to change its name to
a name that is distinguishable upon the records of the department
from the name of the applicant, or to cancel the registration or
reservation.
(b) The applicant delivers to the department a certified copy
of a final judgment of a court of competent jurisdiction establishing the applicant’s right to use the name applied for in this state.
(6) In determining whether a name is the same as or not distinguishable on the records of the department from the name of
another person, words, phrases, or abbreviations indicating a type
of entity, such as “corporation,” “Corp.,” “incorporated,” “service corporation,” “SC,” “Inc.,” “Limited,” “Ltd.,” “limited partnership,” “LP,” “limited liability partnership,” “LLP,” “limited liability limited partnership,” “LLLP,” “registered limited liability
limited partnership,” “RLLLP,” “limited liability company,”
“LLC,” “cooperative association,” or “cooperative,” or a variation of these abbreviations that differs only with respect to capitalization of letters or punctuation, may not be taken into account.
(8) The name of a limited partnership or foreign limited partnership may not contain language stating or implying that the entity is organized for a purpose subject to regulation under another
statute of this state, unless its purpose is not prohibited by, and
the entity is subject to all the limitations of, the other statute.
(9m) A limited partnership or foreign limited partnership
may use in this state the name, including the fictitious name, that
is used in this state by a corporation, limited liability company,
nonstock corporation, limited partnership, limited liability partnership, foreign limited partnership, general cooperative association, or limited cooperative association if the limited partnership
or foreign limited partnership proposing to use the name has done
any of the following:
(a) Merged with the other business entity.
(b) Been formed by reorganization of the other business
entity.
(c) Acquired all or substantially all of the assets, including the
name, of the other business entity.

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