Wisconsin Code § 139.76

Imposition; exceptions
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(1) Except as provided in
sub. (1p), an excise tax is imposed upon the sale, offering or exposing for sale, possession with intent to sell or removal for consumption or sale or other disposition for any purpose of tobacco
products by any person engaged as a distributor of them at the
rate, for tobacco products, not including moist snuff, vapor products, cigars, and pipe tobacco, of 71 percent of the manufacturer’s
established list price to distributors without diminution by volume or other discounts on domestic products and, for moist snuff,
at the rate of 100 percent of the manufacturer’s established list
price to distributors without diminution by volume or other discounts on domestic products. On products imported from another country, not including moist snuff, vapor products, cigars,
and pipe tobacco, the rate of tax is 71 percent of the amount obtained by adding the manufacturer’s list price to the federal tax,
duties and transportation costs to the United States. On moist
snuff imported from another country, the rate of the tax is 100
percent of the amount obtained by adding the manufacturer’s list
price to the federal tax, duties, and transportation costs to the
United States. Except as provided in sub. (1p), the tax attaches at

the time the tobacco products are received by the distributor in
this state. The tax shall be passed on to the ultimate consumer of
the tobacco products. All tobacco products received in this state
for sale or distribution within this state, except tobacco products
actually sold as provided in sub. (2), shall be subject to such tax.
(1m) An excise tax is imposed upon the sale, offering or exposing for sale, possession with intent to sell or removal for consumption or sale or other disposition for any purpose of vapor
products by any person engaged as a distributor of them at the
rate of 5 cents per milliliter of the liquid or other substance based
on the volume as listed by the manufacturer and at a proportionate rate for any other quantity or fractional part thereof. The tax
attaches at the time the vapor products are received by the distributor in this state. The tax shall be passed on to the ultimate consumer of the vapor products. All vapor products received in this
state for sale or distribution within this state, except those actually sold as provided in sub. (2), shall be subject to such tax.
(1p) An excise tax is imposed upon the sale, offering or exposing for sale, possession with intent to sell, or removal for consumption or sale or other disposition for any purpose of cigars
and pipe tobacco by any person engaged as a distributor or remote
retail seller of them at the rate of 71 percent of the actual cost to
the distributor or remote retail seller. The tax imposed under this
subsection on cigars shall not exceed an amount equal to 50 cents
for each cigar. The tax attaches at the time the cigars or pipe tobacco are received by the distributor in this state, except that for
cigars and pipe tobacco sold by a remote retail seller, the tax attaches at the time the remote retail seller makes a remote retail
sale of cigars or pipe tobacco to a consumer. The tax shall be
passed on to the ultimate consumer of the cigars and pipe tobacco. All cigars and pipe tobacco received in this state for sale
or distribution within this state, except tobacco products actually
sold as provided in sub. (2), shall be subject to such tax.
(2) Tobacco products and vapor products sold to or by post
exchanges of the U.S. armed forces, to or by federally operated
veterans hospitals in this state, and tobacco products and vapor
products sold to an interstate carrier of passengers for hire to be
resold to bona fide passengers actually being transported and tobacco products and vapor products sold for shipment outside this
state in interstate commerce are not subject to the tax.

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