Wisconsin Code § 139.345

Direct marketing
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(1) (a) No person may sell cigarettes to consumers in this state as a direct marketer unless the
person submits to the department the person’s name, trade name,
address of the person’s principal place of business, phone number, e-mail address, and website address.
(b) No person may sell cigarettes as described under this section unless the person certifies to the department, in the manner
prescribed by the department, that the person shall acquire
stamped cigarettes from a licensed distributor or unstamped cigarettes from the manufacturer thereof, pay the tax imposed under
this subchapter on all unstamped cigarettes and affix stamps to
the cigarette packages or containers as provided under s. 139.32
(1), store such packages or containers, and sell only such packages or containers to consumers in this state by direct marketing;
or acquire cigarettes from a distributor, to the packages or containers of which stamps have been affixed as provided under s.
139.32 (1) , and sell only such packages or containers to consumers in this state by direct marketing.
(d) No person may sell cigarettes as described in this section
unless the person certifies to the department, in the manner prescribed by the department, that the person shall register with
credit card and debit card companies; that the invoices and all
means of solicitation for all shipments of cigarette sales from the
person shall bear the person’s name and address; and that the person shall provide the department any information the department
considers necessary to administer this section.
(2) No person may sell cigarettes to consumers in this state by
direct marketing unless the tax imposed under s. 77.52 or 77.53 is
paid on the sale of such cigarettes.
(3) No person may sell cigarettes to consumers in this state
unless the person does all of the following:
(a) Verifies the consumer’s name and address and that the
consumer is at least 18 years of age by any of the following
methods:
1. The person uses a database that includes information
based on public records.
2. The person receives from the consumer, at the time of purchase, a copy of a government issued identification.
3. The person uses a mechanism, other than a mechanism
specified under subd. 1. or 2., that is approved by the department.
(b) Obtains from the consumer, at the time of purchase, a
statement signed by the consumer that confirms all of the
following:
1. The consumer’s name, address, and birth date.
2. That the consumer understands that no person who is un-

der 18 years of age may purchase or possess cigarettes or falsely
represent his or her age for the purpose of receiving cigarettes, as
provided under s. 254.92.
3. That the consumer understands that any person who, for
the purpose of obtaining credit, goods, or services, intentionally
uses, attempts to use, or possesses with intent to use, any personal
identifying information or personal identification document of an
individual, including a deceased individual, without the authorization or consent of the individual and by representing that he
or she is the individual, that he or she is acting with the authorization or consent of the individual, or that the information or document belongs to him or her, is guilty of a Class H felony, as provided under s. 943.201.
(4) Any person who makes a sale of cigarettes by means of
the Internet shall, at the time of purchase, obtain the purchaser’s
electronic mail address and shall receive payment for the sale by
credit card, debit card, or check prior to shipping.
(5) The invoice for any shipment of cigarettes sold to consumers in this state by direct marketing shall specify the name
and address of the seller and any valid permit issued under s.
139.34 that is held by the seller.
(6) All packages of cigarettes shipped to consumers in this
state shall be clearly labelled “CIGARETTES” on the outside of
such packages.
(7) (a) No person may deliver a package of cigarettes sold by
direct marketing to a consumer in this state unless the person
making the delivery receives a government issued identification
card from the person receiving the package and verifies that the
person receiving the package is at least 18 years of age. If the person receiving the package is not the person to whom the package
is addressed, the person delivering the package shall have the person receiving the package sign a statement that affirms that the
person to whom the package is addressed is at least 18 years of
age.
(b) No person may deliver a package of cigarettes to a consumer in this state unless the seller of the cigarettes provides
proof to the person making the delivery that the seller has complied with all requirements under this subchapter. A seller shall
have no course of action against any person who refuses to deliver
cigarettes as provided under this subdivision.

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