Wisconsin Code § 134.72

Prohibition of certain unsolicited messages by facsimile machine
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(1) DEFINITIONS. In this section:
(a) “Facsimile machine” means a machine that transmits
copies of documents by means of a telephone line, telegraph line,
microwave, satellite, radio wave, fiber optics, coaxial cable or any
other transmission facility or any switching device.
(b) “Facsimile solicitation” means the unsolicited transmission of a document by a facsimile machine for the purpose of encouraging a person to purchase property, goods or services.
(2) PROHIBITIONS. (a) A person may not make a facsimile
solicitation without the consent of the person solicited unless all
of the following apply:
1. The document transmitted by facsimile machine does not
exceed one page in length and is received by the person solicited
after 9 p.m. and before 6 a.m.
2. The person making the facsimile solicitation has had a
previous business relationship with the person solicited.
3. The document transmitted by facsimile machine contains
the name of the person transmitting the document.
(b) Notwithstanding par. (a), a person may not make a facsimile solicitation to a person who has notified the facsimile solicitor
in writing, by telephone, or by facsimile transmission that the person does not want to receive facsimile solicitation.
(c) A facsimile solicitor who receives notice under par. (b)
may not disclose to another the facsimile transmission number of
the person who gave the notice under par. (b). Each disclosure of
a facsimile transmission number is a separate violation of this
paragraph.
(3) TERRITORIAL APPLICATION. (a) Intrastate. This section
applies to any intrastate facsimile solicitation.
(b) Interstate. This section applies to any interstate facsimile
solicitation received by a person in this state.
(4) PENALTY. A person who violates this section may be required to forfeit not more than $500.

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