Wisconsin Code § 125.70

Trade show samples
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A manufacturer, rectifier,
winery, or intoxicating liquor wholesaler may furnish, free of
charge, on “Class B” premises, taste samples of intoxicating
liquor to any person who has attained the legal drinking age and
who is attending a trade show, conference, convention, or similar
business meeting, that is held on those premises, of a bona fide
national or statewide trade association that derives income from
membership dues of “Class B” licensees. Taste samples may not
be furnished under this section at more than 2 such events of any
one trade association per year. No intoxicating liquor brought on
“Class B” premises under this section may remain on those
premises after the close of the trade show, conference, convention, or business meeting.

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