Wisconsin Code § 111.35

Use or nonuse of lawful products; exceptions and special cases
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(1) (a) Notwithstanding s. 111.322, it is
not employment discrimination because of use of a lawful product off the employer’s premises during nonworking hours for a
nonprofit corporation that, as one of its primary purposes or objectives, discourages the general public from using a lawful product to refuse to hire or employ an individual, to suspend or terminate the employment of an individual, or to discriminate against
an individual in promotion, in compensation or in terms, conditions or privileges of employment, because that individual uses
off the employer’s premises during nonworking hours a lawful
product that the nonprofit corporation discourages the general
public from using.
(b) Notwithstanding s. 111.322, it is not employment discrimination because of nonuse of a lawful product off the employer’s
premises during nonworking hours for a nonprofit corporation
that, as one of its primary purposes or objectives, encourages the
general public to use a lawful product to refuse to hire or employ
an individual, to suspend or terminate the employment of an individual, or to discriminate against an individual in promotion, in
compensation or in terms, conditions or privileges of employment, because that individual does not use off the employer’s
premises during nonworking hours a lawful product that the nonprofit corporation encourages the general public to use.
(2) Notwithstanding s. 111.322, it is not employment discrimination because of use or nonuse of a lawful product off the
employer’s premises during nonworking hours for an employer,
labor organization, employment agency, licensing agency or other
person to refuse to hire, employ, admit, or license an individual,
to bar, suspend or terminate an individual from employment,
membership or licensure, or to discriminate against an individual
in promotion, in compensation or in terms, conditions or privileges of employment or labor organization membership if the individual’s use or nonuse of a lawful product off the employer’s
premises during nonworking hours does any of the following:

(a) Impairs the individual’s ability to undertake adequately
the job-related responsibilities of that individual’s employment,
membership or licensure.
(b) Creates a conflict of interest, or the appearance of a conflict of interest, with the job-related responsibilities of that individual’s employment, membership or licensure.
(c) Conflicts with a bona fide occupational qualification that
is reasonably related to the job-related responsibilities of that individual’s employment, membership or licensure.
(d) Constitutes a violation of s. 254.92 (2).
(e) Conflicts with any federal or state statute, rule or
regulation.
(3) (a) Notwithstanding s. 111.322, it is not employment discrimination because of use of a lawful product off the employer’s
premises during nonworking hours for an employer, labor organization, employment agency, licensing agency or other person to
offer a policy or plan of life, health or disability insurance coverage under which the type of coverage or the price of coverage for
an individual who uses a lawful product off the employer’s
premises during nonworking hours differs from the type of coverage or the price of coverage provided for an individual who does
not use that lawful product, if all of the following conditions
apply:
1. The difference between the premium rates charged to an
individual who uses that lawful product and the premium rates
charged to an individual who does not use that lawful product reflects the cost of providing the coverage to the individual who
uses that lawful product.
2. The employer, labor organization, employment agency, licensing agency or other person that offers the coverage provides
each individual who is charged a different premium rate based on
that individual’s use of a lawful product off the employer’s
premises during nonworking hours with a written statement specifying the premium rate differential used by the insurance carrier.
(b) Notwithstanding s. 111.322, it is not employment discrimination because of nonuse of a lawful product off the employer’s
premises during nonworking hours for an employer, labor organization, employment agency, licensing agency or other person to
offer a policy or plan of life, health or disability insurance coverage under which the type of coverage or the price of coverage for
an individual who does not use a lawful product off the employer’s premises during nonworking hours differs from the type
of coverage or the price of coverage provided for an individual
who uses that lawful product, if all of the following conditions
apply:
1. The difference between the premium rates charged to an
individual who does not use that lawful product and the premium
rates charged to an individual who uses that lawful product reflects the cost of providing the coverage to the individual who
does not use that lawful product.
2. The employer, labor organization, employment agency, licensing agency or other person that offers the coverage provides
each individual who is charged a different premium rate based on
that individual’s nonuse of a lawful product off the employer’s
premises during nonworking hours with a written statement specifying the premium rate differential used by the insurance carrier.
(4) Notwithstanding s. 111.322, it is not employment discrimination because of use of a lawful product off the employer’s
premises during nonworking hours to refuse to employ an applicant if the applicant’s use of a lawful product consists of smoking
tobacco and the employment is as a fire fighter covered under s.
891.45 or 891.455.

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