Wisconsin Code § 100.44

Identification and notice of replacement part manufacturer
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(1) DEFINITIONS. In this section:
(a) “Motor vehicle” means any motor-driven vehicle required
to be registered under ch. 341 or exempt from registration under
s. 341.05 (2), including a demonstrator or executive vehicle not titled or titled by a manufacturer or a motor vehicle dealer. “Motor
vehicle” does not mean a moped, semitrailer or trailer designed
for use in combination with a truck or truck tractor.
(b) “Replacement part” means a replacement for any of the
nonmechanical sheet metal or plastic parts that generally constitute the exterior of a motor vehicle, including inner and outer
panels.
(2) IDENTIFICATION ON REPLACEMENT PART. A replacement
part that is not made by or for a person who manufactures motor
vehicles shall have the logo or name of the manufacturer of the replacement part affixed to or inscribed on the replacement part.
The logo or name shall be placed on the replacement part so that
to the extent practicable it is visible after installation.
(3) SALE OF UNLABELED REPLACEMENT PARTS. On or after
January 1, 1993, no person may sell in this state or deliver for sale
in this state a replacement part that is not made by or for a person
who manufactures motor vehicles unless the replacement part
identifies its manufacturer as required under sub. (2).
(4) PENALTY. Any person who violates sub. (3) may be required to forfeit not more than $500 for each violation. Each day
of violation constitutes a separate offense.
(5) ENFORCEMENT. For any violation of sub. (3), the department may, on behalf of the state, bring an action in any court of
competent jurisdiction for the recovery of forfeitures authorized
under sub. (4), for temporary or permanent injunctive relief and
for any other appropriate relief. The court may make any order or
judgment that is necessary to restore to any person any pecuniary
loss suffered because of a violation of sub. (3) if proof of the loss
is shown to the satisfaction of the court.

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