West Virginia Code § 60-3A-3a

Liquor sampling
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(a) Notwithstanding any provision of this code to the contrary, a Class A retail licensee or
Class B retail licensee may conduct a liquor sampling event on a designated sampling day.
(b) At least five business days prior to the liquor sampling, the Class A retail licensee or
Class B retail licensee shall submit a written proposal to the commissioner informing the
Commissioner that the Class A licensee or Class B retail licensee will hold a liquor sampling
event, including:
(1) The day of the event; u
(2) The location of the event;
(3) The times for the event; and a
(4) The specific brand and flavor of the West Virginia product to be sampled.
(c) Upon approval by the commissioner, a Class A retail licensee or Class B retail licensee
may serve a complimentary liquor sample of the approved brand and flavor of the West
Virginia product that is purchased by the Class A retail licensee, Class B retail licensee, or
from the commissioner. Alternatively, a licensed representative may purchase a sealed bottle
of West Virginia product at retail in West Virginia from the Class A retail licensee or Class B
retail licensee for use at the licensee's liquor sampling event on an approved sampling day.
The licensed representative must submit a promotions form and receive approval prior to
purchasing and furnishing a sealed bottle of West Virginia product at retail in West Virginia
for a Class A retail licensee or Class B retail licensee. The licensed representative may, upon
approval of the licen see, serve the complimentary samples subject to the requirements of
this section. AVny licensed representative that participates in purchasing sealed bottles of
West Virginia product for licensees must make this same or equivalent sampling opportunity
available to any Class A retail licensee or Class B retail licensee upon request by the
licensee.
(d) The complimentary liquor samples on any sampling day shall not exceed:
(1) four separate and individual half ounce samples per customer verified to be 21 years of
age or older; totaling not more than two ounces of liquor.
(2) Samples may be mixed with each other or with non-alcoholic liquids as long as the total
amount of the liquor sampled does not exceed two ounces.
(e) Servers at the liquor sampling event shall:
(1) Be employees of the Class A retail licensee,or Class B retail licensee; and
(2) Be at least 21 years of age or older.
(f) All servers at the liquor sampling event shall verify the age of the customer sampling
liquor by requiring and reviewing proper forms of identification. Servers at the liquor
sampling event may not serve any person who is:
(1) Under the age of 21 years;
(2) Intoxicated.
(g) A liquor sampling event shall:
(1) Occur only inside the Class A retail licensee's licensed premises or Class B retail
licensee's restricted area on the licensed premises; and
(2) Cease on or before 9:00 p.m. on any approved sampling day.
(h) Any liquor bottle used for sampling must be from the inventory of the licensee, and
clearly and conspicuously labeled "SAMPLE, NOT FOR RESALE". If the seal is broken on any
liquor bottle or if any liquor bottle is opened, then that liquor bottle must be removed from
the licensed premises immediately following the event.
(i) Violations of this section are subject to the civil and criminal penalties set forth in
§60-3A-24, §60-3A-25a, §60-3A-26, and §60-3A-27 of this code;

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