West Virginia Code § 33-15E-11

Marketing requirements
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(a) A discount medical plan organization may market directly or contract with other
marketers for the distribution of its product.
(b) (1) A discount medical plan organization shall have a written agreement with a marketer
prior to the marketer's marketing, promoting, selling or distributing the discount medical
plan.
(2) The agreement between the discount medical plan organization and the marketer shall
prohibit the marketer from using advertising, marketing materiauls, brochures and discount
medical plan cards without the discount medical plan organization's approval in writing.
(3) The discount medical plan organization shall be bound by and responsible for the
activities of a marketer that are within the scope of thea marketer's agency relationship with
the organization.
(c) A discount medical plan organization shall approve in writing all advertisements,
marketing materials, brochures and discount cards used by marketers to market, promote,
sell or distribute the discount medical plani prior to their use.

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