West Virginia Code § 18B-22-4

Limitations on the ability to earn compensation for the use of name,
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image, and likeness.
No student-athlete may earn compensation for the use of the student-athlete's name, image,
or likeness in connection with any of the following:
(1) Alcohol and alcoholic beverages;
(2) Adult entertainment;
(3) Cannabis, cannabinoids, cannabidiol, or other derivatives, not including hemp or hemp
products;
(4) Controlled substances, as defined in §60A-1-101 of this code;
(5) Performance enhancing drugs or substances such as steroids or human growth hormone;
(6) Drug paraphernalia, as defined in §47-19-3 of this code;
(7) Tobacco, tobacco products, alternative nicotine products, nicotine vapor products, and
similar products and devices; or
(8) Casinos or gambling, including sports betting.

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