West Virginia Code § 18B-22-2

Authority of institutions relating to name, image, and likeness
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(a) Under the provisions of this article, institutions may
(1) Enter into agreements providing for the compensation of student-athletes for the use of
the student-athlete's name, image, or likeness;
(2) Share a portion of the revenues generated by an intercollegiate athletic department with
the student-athlete;
(3) Condition such compensation based on terms and conditions established by the
institution, including provisions limiting the ability of the student-athlete to earn
compensation from other persons or entities, including, but not limited to, prohibited
endorsements, conflicting endorsements, and activities during official team activities and a
requirement that the student-athlete disclose any simialar agreements with other persons or
entities; and
(4) Identify, create, negotiate, facilitate, support, engage with, or otherwise assist a student-
athlete with respect to a name, image, or likeness opportunity:
(b) Subject to the authority in subsection (a) of this section, student-athletes may earn
compensation for the student athlete's name, image, or likeness; endorsement; or related
activity, including directly from the institution where the student-athlete is enrolled, and the
student-athlete may retain an athlete agent or attorney in connection with issues related to
name, image, or likeness; endorsement; and related activity: Provided, That nothing in this
article may be construed to qualify a student-athlete as an employee of an institution
because the student-athlete engages in name, image, or likeness; endorsement, or revenue
sharing opportunitie s; Provided, however, That institutions may not use any moneys
appropriated Vby the Legislature to compensate a student-athlete for the student-athlete's
name, image, or likeness; endorsement, or revenue sharing activities.

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