(1) The board shall: (a) approve a tourism program of out-of-state advertising, marketing, and branding, taking into account the long-term strategic plan, economic trends, and opportunities for tourism development on a statewide basis, as a condition of the distribution of funds to the tourism office from: (i) the Tourism Marketing Performance Account created in Section 63N-7-301; and (ii) the Stay Another Day and Bounce Back Account created in Section 63N-2-511; (b) review tourism office programs to coordinate and integrate advertising and branding themes, which may include recreational, scenic, historic, cultural, and culinary tourist attractions, amenities, and advantages of the state, to be used in tourism office programs; (c) encourage and assist in coordinating activities of persons, firms, associations, corporations, civic groups, and governmental agencies that are engaged in publicizing, developing, and promoting the tourist attractions, amenities, and advantages of the state; (d) advise the tourism office in establishing a cooperative program using funds from the Tourism Marketing Performance Account created in Section 63N-7-301; and (e) advise the tourism office on the tourism office's planning, policies, and strategies and on trends and opportunities for tourism development that may exist in the various areas of the state. (2) The board may: (a) solicit and accept contributions of money, services, and facilities from any other sources, whether public or private, and shall use these funds for promoting the general interest of the state in tourism; and (b) establish subcommittees for the purpose of assisting the board in an advisory role. (3) The board may not, except as otherwise provided under Subsection (1)(a), make policy related to the management or operation of the tourism office. Repealed and Re-enacted by Chapter 362, 2022 General Session Sunset by Section 63I-1-263
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