(1) Except as provided in Section 32B-2-213, a retail licensee: (a) may sell, offer for sale, or furnish liquor only at a price fixed by the commission; and (b) may not sell an alcoholic product at a discount price on any date or at any time. (2) (a) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at less than the cost of the alcoholic product to the retail licensee. (b) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price that encourages overconsumption or intoxication. (c) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price for only certain hours of the retail licensee's business day, such as a "happy hour." (d) A retail licensee may not sell, offer for sale, or furnish more than one alcoholic product for the price of a single alcoholic product. (e) A retail licensee may not sell, offer for sale, or furnish an indefinite or unlimited number of alcoholic products during a set period for a fixed price. (f) A retail licensee may not engage in a promotion involving or offering a free alcoholic product to the general public. (3) As authorized by commission rule, a retail licensee may charge a patron for providing: (a) a service related to liquor purchased at the licensed premises; or (b) wine service performed for wine carried in by a patron in accordance with Section 32B-5-307.
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