(1) As used in this section: (a) "Campaign" means a multimedia marketing strategy. (b) "CHAT" means the Communication Habits to reduce Adolescent Threats Pilot Program created in this section. (2) There is created a Communication Habits to reduce Adolescent Threats, or CHAT, Pilot Program as described in this part. (3) By no later than October 1, 2024, the department shall issue a request for proposals for the creation of a statewide CHAT campaign to: (a) increase public awareness of: (i) the benefits of strong communication skills, particularly between a minor and the minor's parent or guardian; and (ii) the harms associated with poor communication or a lack of communication; and (b) promote: (i) the destigmatization of mental health issues; (ii) the personal and community benefits of effective communication; (iii) tips and advice on how to effectively communicate; and (iv) resources to support minors if they are struggling with mental illness. (4) The CHAT campaign shall include a branding strategy around the CHAT campaign to increase public awareness. (5) The request for proposals described in Subsection (3) shall be open to an institution of higher education. (6) Within available funds, the department shall enter into an agreement with the selected proposer to implement the CHAT campaign selected through the request for proposal process on a statewide basis through June 30, 2029. (7) The department may accept donations and use those funds to support the implementation of the CHAT campaign.
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