Sec. 71.11. MALT BEVERAGE SAMPLING. (a) The holder of a retail dealer's off-premise license may conduct free product samplings of malt beverages on the license holder's premises during regular business hours as provided by this section. (b) An agent or employee of the holder of a retail dealer's off-premise license may open, touch, or pour malt beverages, make a presentation, or answer questions at a sampling event. (c) For the purposes of this code and any other law or ordinance: (1) a retail dealer's off-premise license does not authorize the sale of alcoholic beverages for on-premise consumption; and (2) none of the license holder's income may be considered to be income from the sale of alcoholic beverages for on-premise consumption. (d) Any malt beverages used in a sampling event under this section must be purchased from or provided by the retailer on whose premises the sampling event is held.
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