South Dakota Code § 58-33A-4

Certain material and communication not deemed to be advertisement
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For the purposes of this chapter, the term, advertisement, does not include:
(1) Any material to be used solely for the training and education of an insurer's employees, representatives, or insurance producers;
(2) Any material used in
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house by insurers;
(3) Any communications within an insurer's own organization not intended for dissemination to the public;
(4) Any individual communications of a personal nature with current policyholders other than material urging such policyholders to increase or expand coverages;
(5) Any correspondence between a prospective group or blanket policyholder and an insurer in the course of negotiating a group or blanket contract;
(6) Any court
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approved material ordered by a court to be disseminated to policyholders; or
(7) Any general announcement from a group or blanket policyholder to eligible individuals on an employment or membership list that a contract or program has been written or arranged if the announcement clearly indicates that it is preliminary to the issuance of a booklet and the announcement does not describe the benefits under the contract or program or describe advantages as to the purchase of the contract or program.

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