— Permissible restrictions by institutions — Required courses for student athletes. A. A student athlete shall not use a postsecondary institution’s marks for the purpose of securing payment for use of his or her name, image, or likeness unless authorized by the postsecondary institution. B. A student athlete shall not enter into a name, image, and likeness agreement that conflicts with a written policy of the postsecondary institution or involves a commercial product or service that negatively impacts or reflects adversely on the postsecondary institution or its athletic programs including, but not limited to, generating public disrepute, embarrassment, scandal, ridicule or otherwise negatively impacting the reputation or the moral or ethical standards of the postsecondary institution. C. A contract for the use of a student athlete’s name, image, or likeness or a contract for professional representation related to name, image, or likeness that is formed while the student athlete is participating in intercollegiate athletics at a postsecondary institution may not extend beyond his or her eligibility to participate in intercollegiate athletics; provided, however, if a postsecondary institution has licensed the right to use the name, image, or likeness of a student athlete to promote the postsecondary institution’s academic or athletic program in content created while the student athlete is enrolled at the postsecondary institution, the postsecondary institution shall not be required to discontinue use of such name, image, or likeness rights, if and as permitted by the agreement with the student athlete, after the student athlete’s eligibility has expired. D. A postsecondary institution may adopt reasonable time, place, and manner restrictions to prevent a student athlete’s name, image, or likeness activities from interfering with team activities, the postsecondary institution’s operations, or the use of the postsecondary institution’s facilities. A postsecondary institution may receive compensation for the use of its institutional marks or facilities in conjunction with a student athlete’s name, image, and likeness activities. E. A collegiate athletic association shall not prohibit a postsecondary institution from establishing agreements with a third party to act on its behalf to identify, facilitate, enable, or support student athlete name, image, and likeness activities. F. A postsecondary institution may require a student athlete to take courses or receive education or training in contracts, financial literacy, or any other subject the postsecondary institution deems necessary to prepare a student athlete to engage in name, image, and likeness activities. Added by Laws 2021, c. 559, § 24, emerg. eff. May 28, 2021. Amended by Laws 2023, c. 315, § 4, emerg. eff. May 26, 2023; Laws 2024, c. 85, § 2, emerg. eff. April 22, 2024; Laws 2025, c. 36, § 3, emerg. eff. May 3, 2025.
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