I. Except as provided by paragraph II, any person selling or offering for sale any consumer good or service that states a post office box address, a street address representing a site used for the receipt or delivery of mail, or a telephone number representing a telephone answering service in its advertising, solicitations, or promotional materials, including order blanks and forms, shall clearly and conspicuously disclose in such advertising, solicitations, and promotional materials: (a) The legal name under which business is done; (b) A complete street address from which business actually is conducted; and (c) A telephone number for customer inquiries and complaints. II. The disclosures required under paragraph I shall not be required of any person who: (a) Sells retail goods and services from trade premises which are open to the public regularly during normal business hours; or (b) Conducts business where the post office box, street address representing a site used for the receipt or delivery of mail, or telephone answering service is ancillary to the sales made; or (c) Provides services pursuant to a legal license or under the authority of a state board or agency, a city, town, or county in this state, except for a person conducting a mail order or catalog business, provided the licensing body maintains on record such person's current business street address or home address and provides that address to persons upon request.
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