The following acts, among others, constitute unethical or unprofessional conduct: 1. Circulating or publishing, directly or indirectly, any false, fraudulent or misleading statement as to optometric materials or services, his or her method of practice or skill, or the method of practice or skill of any other licensee. 2. Advertising in any manner that will tend to deceive, defraud or mislead the public. 3. Advertising, directly or indirectly, free optometric examinations.
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